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Lead the Digital planning portfolio for one of our client, strategically guiding a team to achieve client media KPIs.
Job Responsibility:
Media Planning & Strategy: Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth
Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client
Client Success: Understand client objectives, category/competitive trends for various product categories
Ability to steer client review meetings on regular basis
Work towards delivering client delight and success by stitching all media offering including – Digital media, Offline media, content marketing, brand associations
Manage Campaign Supervision Team: Manage and supervise a team of campaign supervisors
Must know platform nuances and details to lead a team of Supervisors efficiently
Guide the team on regular basis for Optimization of campaigns
Work with the Planning team delivering time to time reports
Campaign and business reporting: Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time
Have the foresight to tie back media delivery and reports with business objectives
Work on automation of reports with the automation experts in GroupM
Team Management: Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews
Develop and strike partnership deals with key publishers and large affiliates
Requirements:
Minimum 6 years in digital media planning and buying
Excellent written and oral communication skills combined with outstanding presentation skills
Team management skills
Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – Preferred
Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred
Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred
Strong interpersonal and communication skills
Problem-solving skills
Abreast with the latest technology that will affect digital advertising
Worked closely with publisher partners to elevate industry standards in-line with client needs
Exposure to affiliate and programmatic technologies
People managing skills
What we offer:
Competitive medical, group retirement plans, vision, and dental insurance
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