Job Description:
The Direct Marketing Production Specialist assumes a leadership role in executing marketing efforts, plays a key role in decision-making for the marketing calendar, and provides strategic recommendations to ensure successful outcomes. Responsible for spearheading the implementation of direct response marketing plans developed by channel leads within the Advancement Marketing team, the Production Specialist oversees the coordination of direct mail, email, social media, and other communications aimed at engaging, soliciting, and stewarding members of the Brown community. Emphasizing adherence to established marketing protocols and best practices, this role ensures that projects are completed on time and uphold the highest quality standards. Collaborating closely with team members, the Production Specialist strategically contributes to developing marketing tactics that raise approximately $8M annually for the Brown Annual Fund and supports marketing efforts for other key partners across the Advancement Division. Additionally, the Specialist assists in maintaining a comprehensive marketing calendar, optimizing processes to improve efficiency, and implementing improvements in collaboration with team members and key stakeholders. Engaging in rigorous review and proofing, the Specialist works with the Assistant Director of Quality Assurance and Project Operations to ensure accuracy and adherence to quality control standards, fostering a culture of excellence within the Advancement Marketing team. The Direct Marketing Production Specialist is a key liaison with stakeholders from across the division, including members of The Brown Annual Fund, Advancement Communications, and Donor Relations/Stewardship teams, as well as campus partners. In this capacity, the Production Specialist will lead project kick-off meetings, determine appropriate timelines, establish goals, and develop compelling content for marketing appeals. Moreover, the Production Specialist will also work with outside vendors, such as direct mail houses, as part of the direct marketing process. As a project manager, the Specialist will be an essential conduit among multiple stakeholders, including campus partners and vendors, and will provide ongoing updates throughout the project lifecycle. The Specialist will assist with budget tracking and decision-making processes, working with the Director of Direct Marketing and the Advancement Marketing team.
