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Direct Marketing Officer

United Kingdom, Northampton 33500.00 GBP / Year · Job Posted March 01, 2026
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Job Description

As our Direct Marketing Officer, you will help deliver direct marketing activity that connects supporters to our mission. You will develop marketing campaigns that motivate audiences through engagement that ultimately supports income for the association. Every appeal, every message, every interaction will play a part in supporting our MND community. Working closely with colleagues across the Association and trusted external partners, you will create compelling communications that make a big impact!

Job Responsibility

  • Responsible for planning and delivering direct marketing campaigns to recruit, develop and build relationships with supporters through a variety of channels
  • Source information in order to produce appeals, newsletters and other information for supporters as appropriate, liaising with colleagues, key stakeholders and external agencies as necessary
  • Day-to-day management of relationships with key external agencies and suppliers, including direct marketing agencies (e.g. printers, fulfilment houses and telemarketing agencies)
  • Tracking and monitoring income and expenditure for campaigns to ensure all commissioned activity is carried out on time, within budgets and to agreed standards
  • Reporting of results, and analysis of key activities against KPI’s and targets as well as making recommendations for future activity
  • Respond to queries regarding direct marketing campaigns in a timely and professional manner
  • Stay informed of competitor activity and legal requirements of fundraising and direct marketing in order to constantly evolve creative techniques and deliver communications that meet appropriate UK regulations

Requirements

  • Experience of delivering Direct Marketing campaigns online and offline (acquisition and development), preferably in the not-for-profit sector
  • Strong knowledge of direct marketing principles and experience of working with direct marketing agencies
  • Excellent communication and attention to detail with the ability to develop good working relationships with external agencies/suppliers and key stakeholders
  • Ability to harness CRM databases for potential direct marketing
  • Experience in producing, analysing and interpreting statistical data
  • Ability to manage multiple projects to tight deadlines, problem-solving and the confidence to make decisions

What we offer

  • 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
  • Access to UK Healthcare, including dental, eyecare, health screenings, and therapies
  • 24/7 GP access via phone and video
  • Life assurance and confidential counselling helplines
  • Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
  • Access to Benefit Hub for discounts on everyday shopping
  • Enhanced pension scheme
  • Opportunities for training and personal development
  • Hybrid working
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