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Direct Marketing Officer

United Kingdom, London 34800.00 GBP / Year · Job Posted May 04, 2026
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Job Description

As a Direct Marketing Officer, you will play a key role in shaping direct marketing campaigns that connect supporters, drives engagement and boosts income. You will plan and deliver direct marketing activity that motivates action, builds trust and strengthens long‑term supporter relationships. This role is suited to someone who values collaboration and impact, and who can manage multiple campaigns with creativity and confidence.

Job Responsibility

  • Plan and deliver direct marketing campaigns across online and offline channels
  • Recruit, develop and retain supporters through targeted communications
  • Produce appeals, newsletters and supporter updates using sourced insight and data
  • Manage day‑to‑day relationships with external agencies and suppliers
  • Monitor campaign budgets, schedules and delivery against agreed standards
  • Analyse campaign results against targets and recommend improvements
  • Respond to supporter and stakeholder queries clearly and promptly
  • Keep up to date with fundraising regulations and sector activity to inform campaign design

Requirements

  • Experience delivering direct marketing campaigns in the not‑for‑profit sector
  • Strong knowledge of direct marketing principles and agency management
  • Clear written and verbal communication skills
  • Experience using CRM databases to support direct marketing
  • High numeracy and confidence analysing performance data
  • Strong attention to detail, including proof reading
  • Proven ability to manage multiple projects to deadlines

What we offer

  • 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
  • Access to UK Healthcare, including dental, eyecare, health screenings, and therapies
  • 24/7 GP access via phone and video
  • Life assurance and confidential counselling helplines
  • Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
  • Access to Benefit Hub for discounts on everyday shopping
  • Enhanced pension scheme
  • Opportunities for training and personal development
  • Hybrid working
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