Direct Marketing Coordinator, Admissions and Alumni Job at HBS (Boston)

Job Description

The Digital Marketing Coordinator supports the MBA Admissions and Alumni Marketing & Communications (AAM&C) team managing key web properties, developing multi-channel content, and providing data-driven insights that improve engagement across audiences. This role collaborates closely with internal partners, creative teams, and central Marketing & Communications to maintain a consistent digital presence that reflects the HBS brand. This role is part of a larger team contributing to these efforts for student and alumni externally focusing projects, and projects or assignments may shift according to the needs of respective audiences.

Job Responsibility

Oversee the website, with an anticipated focus on MBA, to ensure an engaging, accurate, and user-friendly online experience
Partner with departments to gather updates, refresh content, and support ongoing site improvements
Support the day-to-day management of external websites, including publishing updates and coordinating with stakeholders
Contribute to the planning, creation, and scheduling of social content for HBS MBA admissions and HBS alumni audiences
Generate new content ideas and formats
repurpose existing assets across channels using AI and other creative tools
Lead the annual MBA Student Profiles project end-to-end, including student outreach, editorial coordination, and production logistics
Work with photographers, authors, and internal partners to deliver high-quality profiles for publication on the HBS website for MBA, Doc, and ER
Partner with departments on external website features and initiatives that enhance reach and engagement with our site
Build and maintain a shared dashboard of admissions and alumni metrics across digital channels
Collaborate with team leads to define KPIs and deliver quarterly performance summaries to the AAM&C team
Partner with central Marketing & Communications to monitor and interpret web metrics, identifying opportunities for optimization
Provide support for email marketing, including drafting, building, and sending messages as required
As part of the broader MBA, Doctoral, and ER team, this role will have other duties including supporting events and programming
Build trust and collaboration by being present on-site and engaging directly with colleagues and various constituents

Requirements

High School Diploma, GED, or equivalent is required
5+ years of experience in administrative support role(s) is required
Education beyond high school may count toward experience
Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must

Nice to have

Strong written and verbal communication skills
Experience managing websites and/or social media platforms
Familiarity with web content management systems
Attention to detail and organizational skills with the ability to manage multiple tasks and deadlines
Ability to work both independently and collaboratively as part of a team
Comfort learning and utilizing new digital tools and platforms
Customer service orientation and strong interpersonal skills
Willingness to occasionally support events, programming, and other team initiatives as needed

What we offer

Generous paid time off including parental leave
Medical, dental, and vision health insurance coverage starting on day one
Retirement plans with university contributions
Wellbeing and mental health resources
Support for families and caregivers
Professional development opportunities including tuition assistance and reimbursement
Commuter benefits, discounts and campus perks

HBS - All Job Offers

Select Country

Direct Marketing Coordinator, Admissions and Alumni

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

Looking for more opportunities?

Direct Marketing Coordinator, Admissions and Alumni

Consultant within Business Transformation

Critical Environment Energy Marshall

Economics & Investment Strategy Consultant

Ct Technologist

Agile Consultant

Banking Operations Senior Associate

Consultant in Operations and Improvement

Senior Python Developer

Our AI answers in your language