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The Digital Website Manager is responsible for delivering seamless, high-performing, and customer-centric digital experiences across all B2B brand and content marketing websites. This role owns the day-to-day management of website platforms, user journeys, and performance optimization, ensuring websites effectively support business goals, campaigns, and conversions. Acting as both a strategic leader and hands-on operator, the Digital Website Manager partners closely with marketing, design, technology, and global product teams to evolve the web ecosystem, drive innovation, and continuously improve the digital customer experience.
Job Responsibility
Manage all brand and content marketing websites, ensuring best-in-class performance, reliability, and user experience
Oversee day-to-day website operations and the platforms that support website creation, maintenance, and optimization
Define and manage core user journeys and UX frameworks to optimize customer paths toward engagement, conversion, and business outcomes
Understands and works fluently within a proprietary website platform, translating business and customer-journey needs into effective, scalable digital experiences
Collect, evaluate, and prioritize feature and enhancement requests, developing business cases to inform the global product roadmap
Lead and document website and platform migration projects, including internal and external acquisitions
Oversee website integrations and APIs, ensuring seamless data flow between platforms to support customer and business objectives
Own the analytics and tag management ecosystem, ensuring accurate tracking, data integrity, and consistent measurement
Analyze user behavior and engagement to generate actionable, data-driven insights
Design and execute A/B and multivariate testing programs to improve UX, conversion rates, SEO performance, and overall site effectiveness
Proactively delivers clear, actionable reporting on website and campaign performance to demonstrate ROI and identify optimization opportunities
Serves as a core member of the marketing operations team, working alongside Content, Creative, and Digital Marketing teams to align strategy, copy, and design together into cohesive, high-performing customer journeys
Manage and mentor a team of website specialists, providing clear direction, ongoing feedback, and development opportunities
Establish efficient operating processes, including SLAs, escalation paths, and quality standards
Create and maintain best practices, guidelines, and process documentation for website and platform users
Act as the primary liaison between the business unit and global product teams, ensuring BU priorities are represented in global roadmap planning
Requirements
Have proven experience managing complex, multi-site web ecosystems within a marketing or digital environment
Demonstrate deep understanding of UX, customer journeys, CRO, SEO, and website performance best practices
Possess hands-on experience with CMS platforms, analytics tools, tag management systems, and A/B testing frameworks
Demonstrate the ability to manage platform rollouts, integrations, and migration projects
Have experience leading and developing high-performing teams
Have excellent stakeholder management and communication skills, with the ability to translate business needs into technical and functional requirements
Be highly analytical, organized, and comfortable driving decisions through data and insight