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Digital Website Manager

United States, Norwalk Employment contract 78800.00 - 131300.00 USD / Year · Job Posted May 30, 2026
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Job Description

The Digital Website Manager is responsible for delivering seamless, high-performing, and customer-centric digital experiences across all B2B brand and content marketing websites. This role owns the day-to-day management of website platforms, user journeys, and performance optimization, ensuring websites effectively support business goals, campaigns, and conversions. Acting as both a strategic leader and hands-on operator, the Digital Website Manager partners closely with marketing, design, technology, and global product teams to evolve the web ecosystem, drive innovation, and continuously improve the digital customer experience.

Job Responsibility

  • Manage all brand and content marketing websites, ensuring best-in-class performance, reliability, and user experience
  • Oversee day-to-day website operations and the platforms that support website creation, maintenance, and optimization
  • Define and manage core user journeys and UX frameworks to optimize customer paths toward engagement, conversion, and business outcomes
  • Understands and works fluently within a proprietary website platform, translating business and customer-journey needs into effective, scalable digital experiences
  • Collect, evaluate, and prioritize feature and enhancement requests, developing business cases to inform the global product roadmap
  • Lead and document website and platform migration projects, including internal and external acquisitions
  • Oversee website integrations and APIs, ensuring seamless data flow between platforms to support customer and business objectives
  • Own the analytics and tag management ecosystem, ensuring accurate tracking, data integrity, and consistent measurement
  • Analyze user behavior and engagement to generate actionable, data-driven insights
  • Design and execute A/B and multivariate testing programs to improve UX, conversion rates, SEO performance, and overall site effectiveness
  • Proactively delivers clear, actionable reporting on website and campaign performance to demonstrate ROI and identify optimization opportunities
  • Serves as a core member of the marketing operations team, working alongside Content, Creative, and Digital Marketing teams to align strategy, copy, and design together into cohesive, high-performing customer journeys
  • Manage and mentor a team of website specialists, providing clear direction, ongoing feedback, and development opportunities
  • Establish efficient operating processes, including SLAs, escalation paths, and quality standards
  • Create and maintain best practices, guidelines, and process documentation for website and platform users
  • Act as the primary liaison between the business unit and global product teams, ensuring BU priorities are represented in global roadmap planning

Requirements

  • Have proven experience managing complex, multi-site web ecosystems within a marketing or digital environment
  • Demonstrate deep understanding of UX, customer journeys, CRO, SEO, and website performance best practices
  • Possess hands-on experience with CMS platforms, analytics tools, tag management systems, and A/B testing frameworks
  • Demonstrate the ability to manage platform rollouts, integrations, and migration projects
  • Have experience leading and developing high-performing teams
  • Have excellent stakeholder management and communication skills, with the ability to translate business needs into technical and functional requirements
  • Be highly analytical, organized, and comfortable driving decisions through data and insight

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