Digital Web Product Specialist

• Collaborate with marketing, sales, and compliance stakeholders to gather, analyze, and refine business requirements for website enhancements
• Manage and triage content and functional requests, ensuring alignment with brand, legal, and accessibility standards
• Support the Product Owner with backlog grooming, user story creation, and user acceptance testing (UAT) across multiple regions and instances
• Analyze behavioral data using platforms like Google Analytics to provide actionable insights for improving user engagement and conversions
• Partner with UX designers, developers, and QA analysts to ensure timely and high-quality project delivery
• Assist with SEO strategies, site tagging, and campaign tracking in partnership with digital marketing teams
• Conduct content audits, analytics reviews, and post-launch retrospectives to drive continuous improvement
• Coordinate with digital marketing platform owners (e.g., CRM, marketing automation, social) to ensure effective website integrations

• 10–15 years of experience in digital product management, web analysis, or digital marketing
• Experience in a regulated environment (e.g., financial services) is strongly preferred
• Hands-on expertise with Content Management Systems such as dotCMS, WordPress, Adobe Experience Manager, or Sitecore
• Experience with marketing automation platforms like Salesforce Marketing Cloud, Eloqua, or HubSpot
• Proficiency in CMS platforms (dotCMS, WordPress, Adobe Experience Manager, Sitecore)
• Working knowledge of marketing automation systems (Salesforce Marketing Cloud, Eloqua, or HubSpot)
• Google Analytics (GA4) experience for behavioral data analysis and performance tracking

• Familiarity with financial product structures (mutual funds, ETFs, institutional mandates)
• Experience working with component-based design systems or digital libraries
• Knowledge of compliance workflows and legal review processes for web content
• Understanding of Agile methodologies, including backlog management, QA coordination, and stakeholder demo facilitation
• Strong grasp of digital accessibility standards (e.g., WCAG)

Opportunity to play a pivotal role in shaping a best-in-class digital experience for a recognized brand