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Digital Web Analyst – Join Us and Shape the Future of Our Digital Experience. Are you the kind of person who can’t help but dig deeper into data, who spots patterns others miss and gets genuinely excited about understanding why users behave the way they do? If turning numbers into stories, insight into action, and journeys into beautifully optimised experiences sounds like your idea of fun… keep reading. This role was made for you.
Job Responsibility:
Reporting to the Head of Online Finance
Play a central role in supporting digital operations and product teams across all brands
Analysing end‑to‑end user journeys, identifying opportunities, and enabling data driven decision making at every level
Own our tracking, dashboards, data integrity and analytics infrastructure across GA4, GTM, BI tools and beyond
Influence how we optimise performance, strengthen engagement, shape campaigns, and develop our digital products
Requirements:
Proven experience as a Digital Web Analyst
Strong knowledge of GA4, Google Tag Manager, Google360 Suite and GMP
Experience with BI tools and SQL
Excellent communication and presentation skills
Meticulous attention to detail and strong analytical capability
The ability to manage multiple priorities in a fast‑moving environment
Nice to have:
Experience with A/B testing tools
Familiarity with Monday.com or similar task management platforms
Understanding of SEO principles
Experience in the gambling/gaming sector
What we offer:
Help@Hand – a physical and mental wellbeing app for you and your family giving you fast remote access to a GP for advice and more
Thrive App – for your mental wellbeing approved by the NHS