Job Description
As the Digital Trade Manager for G-Star.com, you are responsible for sales and profit across the EU .com, app and Outlet platforms. Leading a team of 3, you own the planning, trading, and on-site execution of the digital trade calendar, taking a regional approach to maximize performance and capture local market opportunities. You own the end-to-end promotional assortment, partnering with Demand Planning to secure the right product mix, depth, and availability to maximize performance during peak commercial events. You define and own the regional trading brief, translating commercial priorities into clear, actionable plans. A strong communicator, you bring stakeholders on board, coordinating with Content, CRM, CRO, Digital Marketing, and Digital Operations (Customer Service & Logistics) to ensure aligned and effective execution. Working with the Coordinator team, you monitor in-season performance, own forecasting and reforecasting, identify risks and opportunities, and drive corrective actions to deliver against ambitious targets— balancing commercial impact with brand and customer considerations. You manage the app as a strategic growth channel, leveraging its role as a complementary platform to the website to drive incremental sales, engagement, and customer value. You support CRO, CX and development teams from a commercial perspective, partnering with CRO and UX teams to prioritize initiatives that improve conversion, basket size, and overall trading performance. This might include (but not limited to) initiatives related to site merchandising, product presentation, on site messaging/ social proofing etc. You deputise for the Director of Digital Trade as needed – this may involve representing the team at meetings, project work, reporting on global performance etc.
