Digital Strategy Project Manager

• Develop and refine comprehensive digital marketing strategies aligned with business objectives and target audiences
• Define strategic priorities across paid, owned, and earned media to maximize brand impact and ROI
• Partner with creative, media, and data teams to ensure consistency of messaging, positioning, and experience across channels
• Analyze audience behavior, market trends, and competitor strategies to inform strategic decision-making
• Identify emerging platforms, technologies, and consumer touchpoints to guide innovation in digital marketing
• Translate data insights into actionable strategic recommendations for media, content, and performance improvement
• Lead strategic planning for integrated campaigns, providing guidance on media mix, creative approach, and performance KPIs
• Oversee the strategic framework for campaigns executed by internal teams or external partners
• Ensure that all digital initiatives reflect a coherent brand narrative and measurable objectives
• Collaborate with analytics teams to evaluate campaign outcomes and identify optimization opportunities
• Provide ongoing strategic guidance on channel allocation, investment priorities, and audience targeting
• Anticipate trends and adjust long-term strategy to maintain competitive advantage and efficiency
• Act as a strategic advisor to stakeholders, presenting insights, strategies, and performance reports to senior leadership
• Partner closely with media buyers, creative teams, and external agencies to ensure alignment and strategic coherence
• Mentor junior team members, fostering a culture of data-driven thinking and continuous improvement

• Bachelor's degree in Marketing, Business, Communications, or related field (Master's degree preferred)
• Proven experience in digital strategy, media planning, or marketing consultancy roles
• Strong understanding of digital ecosystems including paid media, social, search, programmatic, and emerging tech
• Expertise in data interpretation and translating insights into actionable strategies
• Excellent communication, presentation, and leadership skills
• Familiarity with analytics tools (e.g., Google Analytics, Data Studio, Meta Insights, DSP dashboards)
• Ability to manage multiple stakeholders and drive strategic alignment in fast-paced environments
• Advanced English
• Work Requirements: US Citizen, GC Holders or Authorized to Work in the US

bilingual proficiency (English/Spanish)