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Our Digital Strategy practice sits inside the Strategy & Intelligence department and lives at the intersection of brand, commerce, and customer experience. We help our clients connect creativity, data, and technology to create digital systems that drive measurable business growth. As Digital Strategy Lead (Practice Head), you are responsible for defining and scaling BarkleyOKRP’s next-generation digital strategy and experience design practice. You will shape how we connect brand strategy and customer experience across the full ecosystem, creating frameworks and platforms that accelerate growth for clients and for the agency alike. The ideal candidate blends business strategy, experience design, and marketing technology fluency with a proven ability to lead teams, grow clients, and operationalize new capabilities. You will help position BarkleyOKRP as a fully integrated, independent agency built for a digital-native era.
Job Responsibility:
Shape the Digital Strategy Practice
Work closely with the Chief Strategy Officer, Chief Growth Officer, and agency leadership to define BarkleyOKRP’s digital strategy offering, positioning, and go-to-market narrative
Build repeatable frameworks, playbooks, and tools that connect brand strategy to experience, media, and measurement
Champion thought leadership and elevate the agency’s visibility in digital brand transformation
Drive Growth
Lead client engagements that translate business challenges into digital transformation strategies
Scope, price, and resource engagements for profitability and scalability
manage or influence P&L performance
Identify and develop opportunities across existing clients and new business prospects
Deliver Excellence
Lead projects spanning digital experience visioning, journey mapping, martech strategy, and measurement design
Ensure clear linkage between client objectives, project scope, and measurable outcomes
Build and manage a trusted network of technology and delivery partners to support scalable execution
Ensure Agency Integration
Partner across Strategy, Creative, and M1M (Media/Performance) to deliver integrated, data-driven brand experiences
Collaborate with client and account leads to position digital strategy upstream in client relationships
Embed digital thinking across departments and drive internal digital enablement
Mentor and Grow Talent
Build and develop digital strategy talent within the agency through mentorship, training, and capability building
Create systems that promote collaboration, learning, and shared digital knowledge across teams
Requirements:
15–20 years of experience in digital strategy, experience design, or digital transformation within agencies or consultancies
Proven success leading cross-functional teams and building digital practices or offerings
Deep understanding of marketing technology, platforms, and data ecosystems
Experience translating business and audience insights into actionable experience frameworks
Commercially minded, with experience pricing, resourcing, and sustaining margin growth
Comfortable operating in ambiguity and building systems from the ground up
Excellent communicator and storyteller with the ability to inspire clients and internal teams alike