Digital Strategy Lead

• Leading the improvement, planning and optimisation of digital content across key channels including website, email, paid media and SEO
• Managing a team responsible for delivering high-quality digital experiences
• Working across a complex stakeholder landscape to ensure content is aligned, consistent and effective
• Defining content standards, frameworks and SEO best practice to improve consistency, discoverability and performance across digital channels
• Leading and developing a multidisciplinary team across web, email, SEO/paid media and content planning
• Ensuring content and campaigns across owned channels support marketing objectives, audience engagement and business goals
• Overseeing content governance, planning and prioritisation processes, including CMP workflows and content intake
• Collaborating with campaigns, knowledge, UX, product and customer experience teams to deliver joined-up, user-focused digital experiences
• Driving adoption of content, SEO and governance best practice across teams, ensuring a consistent and effective customer experience across digital touchpoints
• Supporting continuous improvement through analytics, insights, taxonomy and metadata management, ensuring content is effective, accessible and easy to find
• Fostering a collaborative, pragmatic culture focused on innovation, quality and operational efficiency

• Degree in marketing, communications, or a related field, or relevant equivalent experience
• Significant experience in campaign management, content strategy, and with a proven track record of leading successful teams
• Strong understanding of digital marketing best practices, SEO principles, and analytics tools
• Excellent leadership, communication, and relationship-building skills
• Proficiency in using marketing automation tools, content management systems, and digital asset management systems
• Ability to inspire and lead a diverse team towards achieving common goals and adhering to high standards of quality

Experience in the following systems is good to have Optimizely, Salesforce, Marketing Cloud

• 28 days’ annual leave (with the option to buy and sell)
• Personal development allowance
• Access to an award-winning pension scheme
• Cashback health scheme
• Enhanced parental leave
• Fertility and family-forming support
• Support for colleagues with caring responsibilities