Digital Strategy Lead Job at CIPD (Wimbledon)

Job Description

As the Digital Strategy Lead, you will lead the improvement, planning and optimisation of digital content across key channels including website, email, paid media and SEO. You will manage a team responsible for delivering high-quality digital experiences, while also working across a complex stakeholder landscape to ensure content is aligned, consistent and effective. Sitting at the intersection of Marketing and Product, this role plays a critical part in connecting content, platform capability and campaign activity, bringing a more joined up and strategic approach to CIPD’s digital ecosystem. While the role has direct ownership of some core digital channels, it does not own all website content and instead works in partnership with teams who own customer journeys, UX, campaigns and content, focussing on delivery, content governance, and enabling a more joined-up and effective digital content ecosystem.

Job Responsibility

Leading the improvement, planning and optimisation of digital content across key channels including website, email, paid media and SEO
Managing a team responsible for delivering high-quality digital experiences
Working across a complex stakeholder landscape to ensure content is aligned, consistent and effective
Defining content standards, frameworks and SEO best practice to improve consistency, discoverability and performance across digital channels
Leading and developing a multidisciplinary team across web, email, SEO/paid media and content planning
Ensuring content and campaigns across owned channels support marketing objectives, audience engagement and business goals
Overseeing content governance, planning and prioritisation processes, including CMP workflows and content intake
Collaborating with campaigns, knowledge, UX, product and customer experience teams to deliver joined-up, user-focused digital experiences
Driving adoption of content, SEO and governance best practice across teams, ensuring a consistent and effective customer experience across digital touchpoints
Supporting continuous improvement through analytics, insights, taxonomy and metadata management, ensuring content is effective, accessible and easy to find
Fostering a collaborative, pragmatic culture focused on innovation, quality and operational efficiency

Requirements

Degree in marketing, communications, or a related field, or relevant equivalent experience
Significant experience in campaign management, content strategy, and with a proven track record of leading successful teams
Strong understanding of digital marketing best practices, SEO principles, and analytics tools
Excellent leadership, communication, and relationship-building skills
Proficiency in using marketing automation tools, content management systems, and digital asset management systems
Ability to inspire and lead a diverse team towards achieving common goals and adhering to high standards of quality

Nice to have

Experience in the following systems is good to have Optimizely, Salesforce, Marketing Cloud

What we offer

28 days’ annual leave (with the option to buy and sell)
Personal development allowance
Access to an award-winning pension scheme
Cashback health scheme
Enhanced parental leave
Fertility and family-forming support
Support for colleagues with caring responsibilities

CIPD - All Job Offers

Select Country

Digital Strategy Lead

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

Looking for more opportunities?