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Digital Strategy Director

United States, Athens · Job Posted January 15, 2026
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Job Description

The Digital Strategy Director owns the vision, health, and performance of the Paid Marketing, SEO, and Customer Journey service area including its people, products, processes, and tools. They lead with See.Spark.Go’s mission, values, and growth mindset, serving both clients and team members by ensuring operational excellence, relational leadership, and sustainable growth. This role is responsible for leading, managing, and holding their team accountable, driving client retention and strategy, refining service offerings, and developing high-performing team members who deliver exceptional results. This team member will need to have a deep understanding of multi channel digital strategy as well as how campaigns are shaped by data, insights, and platform-specific best practices.

Job Responsibility

  • Lead, manage, and coach team members, creating and building upon SSG’s strong culture and performance expectations
  • Build, optimize, and scale digital strategy services through best practices, tools, and ongoing training
  • Own client satisfaction, retention, and service excellence within the service area
  • Identify and support business development, service innovation, and expansion opportunities
  • Ensure seamless communication, aligned priorities, and smooth processes between leadership, the team, and across service areas
  • Embody and model See.Spark.Go’s core values in leadership and client work
  • Serve clients and team members with excellence, humility, and a relational mindset
  • Remain hungry for growth — personally, professionally, and for the service area and the company as a whole
  • Lead key accounts with strategic insight and a focus on delivering high-impact results
  • Refine and innovate service area practices, tools, and processes for maximum efficiency
  • Ensure all deliverables align with brand strategy, meet client objectives, and reflect creative excellence
  • Provide regular reporting on service quality, profitability, team capacity and overall service area performance
  • Own client retention & relationship management
  • Serve as a subject matter expert, staying on top of trends and service accounts with strategy, insights and valuable counsel
  • Attract new clients and collaborate with Business Development and Executive teams to close new opportunities

Requirements

  • Minimum of Bachelor’s degree in Digital Marketing, Marketing, Communications, Computer Science or a related field
  • 7-10+ years in a digital marketing role
  • Proven track record leading digital strategy across paid media, SEO, customer journey mapping, and multi-channel campaigns
  • Agency experience or deep familiarity with agency workflow including client pitches, strategic planning, reporting, and campaign execution
  • Strong strategic thinker with the ability to turn data into actionable insights and scalable marketing plans
  • Deep understanding of performance marketing, conversion rate optimization, and platform-specific best practices across paid search, social, and web
  • Able to balance audience insight with business goals, using KPIs, attribution models, and full-funnel performance data to guide and evaluate success
  • Demonstrated success in managing, mentoring, and growing digital marketing teams
  • Confident presenter with experience communicating ideas to clients and internal stakeholders at a senior level
  • Strong project management skills
  • Proficient in digital marketing and SEO platforms including Meta Ads, Google Ads, Hubspot, Semrush, and Ahrefs
  • Strong working knowledge of marketing automation, attribution modeling, and media buying platforms
  • Strategic thinker who can anticipate market shifts and align digital efforts with broader business objectives
  • Comfortable working in fast-paced, high-pressure environments
  • Excellent communication and storytelling skills

Nice to have

Experience with campaign management and reporting tools such as Google Analytics is a plus

What we offer

  • Hybrid Work Schedule
  • Generous Paid Time Off and Flex Days
  • 401(k) Employer Match
  • Parental Leave
  • Company-Paid Life and Disability Insurance
  • Paid Sabbatical Leave
  • Company Laptop and Technology Stipend
  • Employee Referral Bonus Program

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