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Digital Strategy Director

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CLYDE

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Location:
United States , Washington, DC

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Category:
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Contract Type:
Not provided

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Salary:

88300.00 - 127200.00 USD / Year
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Job Description:

CLYDE is a fast-paced, impact agency committed to delivering innovative, strategic, and visually compelling communications solutions. We are seeking a Director, Digital Strategy to join our growing team. This strategist brings curiosity, creativity, and data-driven thinking to every project, using digital as a strategic tool to build meaningful customer journeys and deliver measurable impact. In this role, you will develop integrated, audience-centered digital strategies across channels, platforms, and content formats. You’ll blend strategic thinking, creative insight, and analytical rigor to help clients reach the right audiences with the right message at the right time.

Job Responsibility:

  • Develop comprehensive digital strategies informed by audience insights, platform behavior, and client goals
  • Identify the right mix of channels, messaging, content formats, and placements for each target audience
  • Create audience journeys, communication frameworks, and campaign architectures
  • Translate business challenges into actionable digital strategies
  • Collaborate with the creative team to shape platform-specific content and messaging
  • Ensure messaging is tailored to each audience persona and aligned with channel best practices
  • Recommend formats, tones, and storytelling approaches that resonate across platforms
  • Analyze campaign performance data to uncover insights and optimization opportunities
  • Develop data-informed recommendations to improve reach, engagement, and conversion
  • Monitor digital trends, platform shifts, and audience behavior changes
  • Lead strategic thinking in new business proposals
  • Mentor junior team members and contribute to team-wide digital best practices
  • Collaborate with digital vendors to supplement ad campaigns, build websites, onboard advocacy tools
  • Maintain client websites and social communities
  • Join client and internal meetings to drive creative digital thinking
  • Stay ahead of emerging platforms, digital communication styles, content trends, and audience habits
  • Bring proactive recommendations to clients and internal teams

Requirements:

  • 4-7 years of experience in social media strategy, content development, and digital storytelling
  • Leads the development of breakthrough social media and influencer campaigns
  • Owns the full lifecycle of social content
  • Leads internal and client-facing social and influencer discussions
  • Develops and executes influencer strategies
  • Thinks beyond trends and calendars to craft thumb-stopping campaigns
  • Designs and writes social content that’s customized by platform and audience
  • Uses data and platform insights to inform strategies
  • Highly skilled in Adobe Creative Suite, relevant design/motion tools
  • experienced with social scheduling, listening, and influencer tools like Klear
  • Mentors junior social talent
  • contributes to new business pitches

Nice to have:

  • A great eye for new trends and a drive for executing with speed
  • Experience working with new social platforms
  • Experience with Influencer Engagement
  • Experience with PR, Public Affairs and Corporate communications
  • Media buying and placement
  • Knowledge in advertising platforms and exchanges such as DBM, DCM, Meta, and X
  • Experience with website management and best practices, including but not limited to tag deployment for paid campaigns, SEO, metrics and website user experience
  • Meltwater experience is a plus

Additional Information:

Job Posted:
December 07, 2025

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