Digital Strategy Director Jobs

CLYDE

Location:
United States, Washington, DC

Category:
-

Contract Type:
Not provided

Salary:

88300.00 - 127200.00 USD / Year

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Job Description:

CLYDE is a fast-paced, impact agency committed to delivering innovative, strategic, and visually compelling communications solutions. We are seeking a Director, Digital Strategy to join our growing team. This strategist brings curiosity, creativity, and data-driven thinking to every project, using digital as a strategic tool to build meaningful customer journeys and deliver measurable impact. In this role, you will develop integrated, audience-centered digital strategies across channels, platforms, and content formats. You’ll blend strategic thinking, creative insight, and analytical rigor to help clients reach the right audiences with the right message at the right time.

Job Responsibility:

Develop comprehensive digital strategies informed by audience insights, platform behavior, and client goals
Identify the right mix of channels, messaging, content formats, and placements for each target audience
Create audience journeys, communication frameworks, and campaign architectures
Translate business challenges into actionable digital strategies
Collaborate with the creative team to shape platform-specific content and messaging
Ensure messaging is tailored to each audience persona and aligned with channel best practices
Recommend formats, tones, and storytelling approaches that resonate across platforms
Analyze campaign performance data to uncover insights and optimization opportunities
Develop data-informed recommendations to improve reach, engagement, and conversion
Monitor digital trends, platform shifts, and audience behavior changes
Lead strategic thinking in new business proposals
Mentor junior team members and contribute to team-wide digital best practices
Collaborate with digital vendors to supplement ad campaigns, build websites, onboard advocacy tools
Maintain client websites and social communities
Join client and internal meetings to drive creative digital thinking
Stay ahead of emerging platforms, digital communication styles, content trends, and audience habits
Bring proactive recommendations to clients and internal teams

Requirements:

4-7 years of experience in social media strategy, content development, and digital storytelling
Leads the development of breakthrough social media and influencer campaigns
Owns the full lifecycle of social content
Leads internal and client-facing social and influencer discussions
Develops and executes influencer strategies
Thinks beyond trends and calendars to craft thumb-stopping campaigns
Designs and writes social content that’s customized by platform and audience
Uses data and platform insights to inform strategies
Highly skilled in Adobe Creative Suite, relevant design/motion tools
experienced with social scheduling, listening, and influencer tools like Klear
Mentors junior social talent
contributes to new business pitches

Nice to have:

A great eye for new trends and a drive for executing with speed
Experience working with new social platforms
Experience with Influencer Engagement
Experience with PR, Public Affairs and Corporate communications
Media buying and placement
Knowledge in advertising platforms and exchanges such as DBM, DCM, Meta, and X
Experience with website management and best practices, including but not limited to tag deployment for paid campaigns, SEO, metrics and website user experience
Meltwater experience is a plus

Additional Information:

Job Posted:
December 07, 2025

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Digital Strategy Director