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We are looking for an experienced Digital Strategist to lead and refine our digital marketing initiatives within the mortgage industry. This role involves overseeing strategies in SEO, online reputation management, and marketing automation, with Salesforce serving as the core platform. The ideal candidate will combine strategic thinking with hands-on expertise to deliver measurable outcomes while maintaining compliance with industry regulations.
Job Responsibility:
Evaluate and implement scalable frameworks for customer segmentation and nurturing CRM/Salesforce campaigns
Develop and implement a comprehensive SEO strategy that includes technical, on-page, and off-page optimizations
Conduct keyword and competitive research to align marketing efforts with customer intent
Lead online reputation management initiatives to enhance brand credibility and address potential risks
Design and optimize marketing automation workflows, ensuring seamless integration with Salesforce systems
Establish structured processes for monitoring, responding to, and generating customer reviews
Manage and mentor team members and external partners to ensure accountability and high performance
Translate business goals into actionable marketing plans with clear KPIs and priorities
Monitor industry trends and algorithm updates, making data-driven recommendations for continuous improvement
Ensure all marketing strategies comply with regulatory standards and align with the mortgage industry’s requirements
Evaluate and implement scalable frameworks for customer segmentation and nurturing campaigns
Requirements:
Minimum of 5 years of experience in digital marketing strategy
Proven expertise in Salesforce, SEO, online reputation management, and marketing automation
Strong knowledge of Salesforce and experience integrating marketing automation platforms with CRM systems
Background in the mortgage or financial services industry is required
Experience managing teams and collaborating with external partners to achieve results
Ability to analyze metrics and apply a data-driven approach to decision-making
Familiarity with regulated environments and compliance requirements
Proficiency in digital content creation, ad copywriting, and email marketing strategies