Digital Strategist Job at Horizontal Digital (London)

Job Description

As a Digital Strategist, you sit at the intersection of strategy, product thinking, platform capability and commercial growth. You act as a strategic partner to clients, owning the value proposition rather than the delivery plan, and ensuring everything we build is tied to clear outcomes, measurable impact, and long-term growth.

Job Responsibility

Define and evolve digital product and experience vision in partnership with senior client stakeholders
Translate business goals into clear, prioritised roadmaps grounded in customer needs, lifecycle thinking, and platform capability
Ensure delivery is aligned to outcomes, not just outputs, connecting features, content and journeys to measurable impact
Act as the internal voice of the client and the external voice of the product
Use structured approaches such as KPI/OKR Mapping to align experience goals, CRO opportunities, content strategy and platform investment
Own & develop senior client relationships, acting as the strategic counterpart and trusted advisor
Shape future work based on performance, insight and evolving business needs, not just reactive briefs
Identify opportunities to grow accounts through optimisation, roadmap evolution, retainers and multi-year programmes
Lead strategic commercial conversations including scope shaping, prioritisation trade-offs, investment planning and SOW definition
Support clients with broader business design, experience strategy and go-to-market thinking where appropriate
Take shared responsibility for client retention, account development and long-term partnership growth across assigned strategic accounts
Support quarterly and annual planning conversations, helping clients align budgets, priorities and roadmap decisions to measurable business outcomes
Work with Delivery, Technology and client leadership to turn strategic opportunities into clearly defined follow-on phases, retained engagements and transformation programmes
Advise clients on how best to leverage Sitecore XP, XM Cloud, Personalise, CDP and SitecoreAI to support lifecycle marketing, content operations, personalisation and optimisation
Balance customer-first strategy with deep platform understanding, ensuring technology enables strategy, never leads it
Collaborate closely with Technology, Data and Experience Design teams to ensure strategies are feasible, scalable and measurable
Help clients evolve their platform usage over time (e.g. XP → XM Cloud, AI enablement, composable architectures)
Lead strategic pre-sales conversations, discovery phases and early-stage engagements
Shape compelling visions, roadmaps and phased approaches that clearly articulate value, impact and ROI
Contribute to RFPs, proposals and pitches, representing Horizontal’s strategy-led, product-oriented approach
Help qualify opportunities, ensuring alignment between client ambition, budget and our capabilities
Act as a visible face of Horizontal Strategy in pitches and prospect conversations
Help shape commercially credible scopes and phased approaches that balance ambition, feasibility, value and long-term partnership potential
Bring strategic and commercial perspective to proposals and pitches, helping clients and prospects understand not just what to do next, but why it matters commercially
Partner closely with Delivery, Design, Data and Technology leads to align on value, capacity and direction
Provide clear strategic direction to teams without owning day-to-day delivery management
Escalate, reframe or reset when scope, goals or priorities shift, always anchoring back to outcomes
Support the evolution of Horizontal’s strategy proposition, tools, processes and ways of working
Act as an internal champion for client goals, commercial context and growth opportunities across cross-functional teams
Help teams understand the broader account context behind priorities, ensuring recommendations support both client outcomes and long-term value creation

Requirements

5+ years’ experience in digital strategy, product strategy or consultancy, ideally within a digital agency or platform-led environment
Strong experience working with Sitecore platforms (XP, XM Cloud, Personalise, CDP and/or SitecoreAI)
Ability to confidently articulate how platform tools can be used to achieve marketing, content, personalisation and experience goals
Strong product thinking, comfortable moving from ambiguity to clarity, vision to roadmap
Proven experience leading senior client relationships and strategic conversations
Commercial confidence, comfortable shaping scopes, SOWs and long-term investment plans
Excellent communication and storytelling skills, able to translate complexity into clarity
A strategic mindset paired with pragmatism, focused on impact, not theory
Experience contributing to client retention, account growth or strategic account development within an agency, consultancy or platform-led environment
Confidence leading commercially minded conversations around investment, prioritisation, phased roadmaps and long-term value creation
Ability to spot growth opportunities and translate insight, performance and platform potential into future strategic work

Nice to have

Experience with other DXPs or composable platforms, in addition to Sitecore (e.g. Adobe, Optimizely, Contentful)
Familiarity with analytics, measurement and CRO frameworks (GA4, experimentation, KPI frameworks)
Experience with content strategy, content operations or governance models
Exposure to AI-enabled content, personalisation or optimisation workflows
Experience working across multiple markets or enterprise-scale organisations

What we offer

22 days holiday
2 floating holiday days
2 volunteering days
Defined contribution pension scheme
Flexibility + remote working

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