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As a (Digital) Strategist within PA’s Digital & Data community, you’ll help clients navigate emerging technologies, evolving customer expectations and the rapid pace of digital change. This is a role for someone who thinks differently inventive, analytical, curious, entrepreneurial and comfortable shaping direction even when the path is unclear. Your work will span early discovery, insight generation, opportunity framing, proposition definition, AI‑enabled strategy work, and storytelling for senior audiences. Sometimes you’ll work autonomously on strategic challenges; at other times you’ll be embedded in cross‑disciplinary teams alongside designers, engineers and product specialists. This is not a purely theoretical strategy role. It’s practical, creative and strategy my nature not always by practice.
Job Responsibility:
Frame problems, make sense of complex information and define clear strategic options
Lead or contribute to digital, AI and experience‑driven strategy engagements
Create propositions, narratives, visions and roadmaps that guide long‑term direction
Use AI tools (e.g., Copilot, Miro, ChatGPT, Claude, agentic workflows, and other generative tooling) to accelerate research, insight synthesis, scenario exploration and creative development
Facilitate workshops and leadership sessions to align stakeholders around decisions
Produce compelling storytelling outputs — presentations, narratives, strategic documents — that influence at senior levels
Work with design, product and engineering teams to shape strategy that is achievable in practice
Identify opportunities for innovation and new value creation across markets and organisations
Requirements:
Strategic thinker with a creative, entrepreneurial mindset
Deeply curious about the future of digital and AI
Confident working through ambiguity and defining structure where none exists
Compelling communicator who can simplify complex ideas
Comfortable challenging assumptions and bringing fresh perspectives
Able to work autonomously or collaboratively depending on the need
Experience shaping direction through insight, evidence and imagination
Experience using AI tools as a strategic partner in research, modelling and ideation
Comfortable moving between divergent thinking and sharp, concise conclusions
Engage confidently with senior stakeholders and guide meaningful conversations
Bring energy, originality and a point of view
What we offer:
Health and lifestyle perks accompanying private healthcare for you and your family
25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
Generous company pension scheme
Opportunity to get involved with community and charity-based initiatives
Annual performance-based bonus
PA share ownership
Tax efficient benefits (cycle to work, give as you earn)
Budget to take courses (technical and non-technical training), plus gain certifications