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Microsoft Corporation Logo Microsoft Corporation · -

Digital Stores Go-to-Market Lead - Americas

United States, Redmond Employment contract 85100.00 - 169800.00 USD / Year · Job Posted May 16, 2026
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Job Description

The Digital Stores Go-to-Market Lead – Americas is responsible for driving the planning and execution of go-to-market programs across products within Microsoft Digital Stores. This role partners with cross-functional teams across Product, Marketing, Merchandising, and Operations to translate global and regional priorities into customer-relevant, scalable execution, ensuring readiness, consistency, and performance across product launches, campaigns, and commercial moments. The role requires strong execution rigor, structured problem-solving, and the ability to continuously improve go-to-market approaches in a fast-paced eCommerce environment.

Job Responsibility

  • Define and evolve the last-mile go-to-market (GTM) framework across products, including structuring and prioritizing GTM programs to drive scalable, customer-relevant execution
  • Translate product and campaign priorities into customer-relevant execution plans for the Americas, aligning stakeholders on timelines, deliverables, and dependencies
  • Drive readiness and continuously improve GTM processes and playbooks, incorporating performance and customer insights to enhance execution effectiveness
  • Drive last-mile execution of product launches, campaigns, and GTM programs across Digital Stores in the Americas, ensuring quality and alignment to plan
  • Execute regional GTM programs end-to-end, coordinating across internal stakeholders and external partners to deliver customer-relevant outcomes
  • Test, iterate, and scale new locally relevant customer ideas and pilots, identifying high-impact opportunities and operationalizing successful programs
  • Track and analyze performance across launches and GTM programs, identifying key drivers and opportunities to optimize customer outcomes
  • Synthesize and communicate performance and customer insights to inform prioritization, program refinement, and future planning
  • Evaluate effectiveness of GTM programs and pilots, leveraging data and customer feedback to improve execution and inform scale decisions

Requirements

  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 1+ year(s) experience in retail, ecommerce, data science, research, marketing or business-related roles
  • OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 2+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
  • OR 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.

Nice to have

  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
  • OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 4+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
  • OR 5+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR equivalent experience
  • 3+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles
  • 3+ years experience in integrated, digital or product marketing management
  • 2+ years project/vendor management experience
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