Digital Specialist

• Lead the development and execution of the social media content calendar, including creating posts, managing engagement, and analyzing performance
• Maintain and optimize website content and digital assets to support SEO and AEO initiatives and deliver a consistent, high-quality brand experience
• Develop and execute digital marketing campaigns across paid media, social media, and search channels to support lead generation and brand awareness goals
• Monitor campaign performance and create dashboards, reports, and insights that inform optimization and strategic planning
• Collaborate with internal teams including design, sales, recruiting and operations to align digital initiatives with business objectives
• Conduct ongoing competitive research and stay current on digital marketing trends, tools, and best practices to inform strategy
• Assist in the creation of targeted paid advertising campaigns, including keyword research, audience building, and budget management
• Test new tactics, tools, and channels to continuously improve digital reach, quality of leads, and efficiency of spend
• Ensure all digital communications align with brand guidelines, messaging standards, and compliance requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field
• or equivalent experience
• 2–4 years of hands-on digital marketing experience, preferably in a B2B or healthcare-related environment
• Strong understanding of digital channel strategy across paid media, SEO, SEM, social media, email and web content management
• Experience working with CMS platforms (e.g., WordPress), social media management tools such as Sprout or Hootsuite, and all major social media channels with awareness of emerging digital technologies
• Experience executing and optimizing campaigns in Google Ads, Facebook Ads Manager, and LinkedIn Ads Manager, with applied knowledge of SEO/SEM strategies
• Proficiency with CRM platforms (e.g., HubSpot, Salesforce)
• Experience using analytics tools (e.g., Google Analytics, Data Studio, social media insights) to evaluate campaign effectiveness and guide decisions
• Solid knowledge of SEO best practices, keyword research tools, and website content optimization
• Strong writing and communication skills with the ability to craft clear, compelling messaging tailored to specific audiences
• Highly organized and able to manage multiple projects in a fast-paced environment
• Creative thinker with a passion for continual learning, testing, and improving campaigns

Familiarity with basic design tools (e.g., Canva, Adobe Creative Suite) is a plus but not required

• Paid Time Off (PTO), which starts accruing from your first day at work
• Generous paid holiday schedule, including a FULL WEEK OFF at Christmas
• 401k Retirement Plan with 100% Company Match on your first 4%
• Medical insurance
• Dental insurance
• Vision insurance
• Pet insurance
• Company match for Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Company paid Employee Assistance Program (EAP)
• Life and Disability Insurance
• Wellness Program