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The Digital Specialist plays a critical role in protecting and enhancing the reputation of Vestas North America through timely, efficient, and impactful communications. This role engages both external audiences, ensuring consistent, strategic messaging aligned with business objectives. The specialist will leverage digital channels to reach key stakeholders including the public, media, customers, industry partners, and employees.
Job Responsibility:
Manage Vestas North America digital presence and footprint including social media channels, company website and search advertising
Develop and implement a digital content strategy that aligns with regional business priorities and resonates with diverse audiences, leveraging all relevant digital channels (social media, website, podcasts, programmatic advertising etc.)
In collaboration with External Communications Lead Specialist and Global partners, advance company's social media programs
Manage the creation of compelling, high-quality digital content including graphics, videos, animations, and interactive formats to drive engagement and strengthen Vestas' brand presence across all platforms
Stay current on emerging digital platforms, tools, and trends to identify new opportunities for engagement and pilot new formats to expand reach and relevance
Using digital channels, promote wind energy careers and build the employer brand, with a focus on technician hiring in key markets
Oversee Vestas North America web presence, collaborating with internal teams to ensure content is current, human-forward, and public-facing
Partner with External Communications Lead Specialist to execute on social media playbook for senior leaders, including identifying thought leadership opportunities and managing content calendars
Source and craft authentic stories from internal and external stakeholders to humanize the brand and support employer branding initiatives
Collaborate closely with the Global Marketing and Global Communication teams
Establish and maintain governance frameworks for digital channels, including, but not limited to, response frameworks, situational readiness and messaging alignment
Develop and enforce content guidelines, tone of voice, and publishing protocols across platforms
Support digital response efforts during reputational issues or crises, ensuring timely, coordinated messaging across platforms
Maintain readiness protocols and escalation paths for digital communications in collaboration with the External Communications Lead Specialist
Manage budgets for paid campaigns, ad spend, or tools. Coordinate with agencies, freelancers, or vendors (creative, media buying, influencers)
Monitor and report on channel performance, engagement metrics, and adherence to KPIs, using insights to refine strategy and ensure accountability, with a special focus on growth in engagement and reach in priority markets
Share actionable insights with relevant internal stakeholders
Track and monitor the digital environment inc. social listening to identify emerging themes, breaking news, and misinformation, promptly sharing insights with internal stakeholders
Requirements:
Bachelor's degree or equivalent experience
Master's degree preferred
5+ years of relevant experience
A highly creative mindset
the ability to think conceptually and strategically
Demonstrated project management skills
the ability to handle multiple diverse priorities and programs at any given time
Ability to work with diverse cultures and time zones
High-quality written and verbal communication and presentation skills with solid ability to characterize complex ideas into compelling corporate messaging
Ability to travel up to 15% of time
Drivers' license and ability to obtain a passport is required
Social media campaigns: Extensive experience running paid and organic campaigns across platforms like LinkedIn, X, TikTok, and Instagram
Content creation: Advanced skills in graphic design and video editing (Canva, Adobe Creative Suite, CapCut etc.) to produce visually compelling and shareable content
Website Management: Experience updating and maintaining websites using content management systems
Search visibility: Ability to make sure our content shows up in search engines, both through free methods (SEO) and paid campaigns
Tracking performance: Comfortable using analytics tools to track what's working online and explain the results in plain language
Strategic mindset: Ability to look beyond individual posts and think about how digital content supports the bigger business goals
Sound judgment in sensitive situations: Ability to make good decisions about what should and shouldn't be shared online, especially during rapidly unfolding or challenging situations
Collaboration and persuasion: Effective skills in working with people at all levels - from teammates to executives - to build alignment and bring ideas to life
Storytelling: Ability to turn technical or industry-heavy information into content that comes across as human, engaging, and easy to understand for a wide audience
What we offer:
Attractive salary and one of the most comprehensive benefits plans in the industry
Great benefits coverage that includes dental and vision