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Woolworths Supermarkets Logo Woolworths Supermarkets · IT - Software Development

Digital SEO/Search Specialist

Australia, Surry Hills/ Bella Vista · Job Posted June 28, 2026
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Job Description

As our Digital SEO/Search Specialist, you will shape and execute the organic search and GEO strategy to boost traffic and maximize internal site search performance. Acting as a vital connector, you will bridge the gap between our external SEO agency and internal technology, eCom trade, content, and marketing teams. Your daily focus will involve managing the technical roadmap, tuning search relevancy, and leveraging AI tools to scale high-quality product content. Ultimately, you will ensure a seamless on-site discovery experience while optimizing the website for effortless navigation by both traditional search engines and modern AI bots.

Job Responsibility

  • Shape and execute the organic search and GEO strategy to boost traffic and maximize internal site search performance
  • Act as a vital connector, bridging the gap between external SEO agency and internal technology, eCom trade, content, and marketing teams
  • Manage the technical roadmap, tuning search relevancy, and leveraging AI tools to scale high-quality product content
  • Ensure a seamless on-site discovery experience while optimizing the website for effortless navigation by both traditional search engines and modern AI bots
  • Partner with the external SEO agency to monitor performance and uncover growth opportunities
  • Identify site issues, write clear briefs for Tech/Engineering teams, and ensure proper implementation
  • Drive organic traffic by using AI tools to scale product content and buying guides, editing final copies to maintain brand voice
  • Align SEO with trading trends, create search-driven category pages, and integrate SEO copy seamlessly into the user experience
  • Ensure product data feeds are error-free and fully optimized for Google and AI bots
  • Track YoY performance and competitor trends, sharing simple insights and aligning with paid SEM teams
  • Manage Algolia's ranking formulas, index configurations, synonyms, and rules to maximize search relevancy and conversion
  • Utilize Algolia tools to boost seasonal, high-margin, or branded products within internal search results

Requirements

  • 5+ years in dedicated e-Commerce or Technical SEO roles, preferably within retail and a proven ability to collaborate with and influence diverse teams without direct authority
  • Technical SEO & Agile: Proven track record managing complex technical roadmaps directly with Product and Engineering teams
  • Enterprise CMS: Hands-on experience optimizing content and site architecture (AEM experience highly advantageous)
  • Site Search (Algolia): Deep expertise managing enterprise site search platforms like Algolia, Bloomreach, or Search.io
  • AI & Data Feeds: Experience scaling content via AI tools and managing product feeds in Google Merchant Center
  • SEO Tools & Analytics: Proficient with Google Analytics, Search Console, Data Studio, and keyword research tools
  • Communication & Copywriting: Strong ability to translate technical concepts simply, paired with sharp editing and brand voice skills

What we offer

  • Attractive remuneration package including base, super and bonus
  • Opportunity to collaborate with some of the brightest and best minds in Australia both across BIG W and Woolworths
  • Opportunity to join the most engaging team in the business
  • Tech options - Woolworths is the largest employer of Google Apps in Australia, are early adopters of Agile and have BYOD options too
  • Exciting career - as our business grows, so do the opportunities for our people
  • Flexibility and work-life balance policies that will help you thrive
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