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The Digital Sales Strategist (DSS) works directly within a Graham Media Group station, serving as the market’s digital sales expert and revenue driver. Embedded with local sales teams, the DSS collaborates with Account Executives to identify opportunities, develop client-specific digital strategies, and close high-value, multi-platform deals. This role bridges local relationships and corporate expertise, helping sellers grow their digital acumen while achieving shared revenue goals.
Job Responsibility:
Partner with Account Executives to identify and close new digital revenue opportunities with existing and prospective clients
Develop customized multi-platform strategies using GMG’s suite of digital products and vendor partners
Lead digital discovery conversations, proposal development, and client presentations
Collaborate with the Director of Digital Sales and vendors to refine product offerings, campaign goals, and performance expectations
Provide digital education and training for local sellers to strengthen their confidence in pitching digital solutions
Track, report, and forecast digital sales performance for assigned station or region
Maintain a strong understanding of the competitive landscape and emerging advertising technologies
Uphold GMG’s commitment to consultative selling, ensuring strategies are results-driven and client-centric
Requirements:
Minimum of 3 years of digital media sales or strategy experience, ideally within a broadcast or media company
Strong understanding of digital advertising platforms, targeting, and analytics
Excellent presentation and communication skills, both internally and externally
Proven track record of meeting or exceeding revenue goals
Ability to thrive in a fast-paced environment, collaborating across teams and departments
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