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Digital Sales Representative

United Kingdom, London · Job Posted February 17, 2026
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Job Description

Develop market share by building and delivering sustainable, sales growth plans with Pan-EU Digital Partners in line with brand strategy, to ensure that Wolverine Europe Ltd expands business opportunities within the given region/territory. With a focus on the management of nominated Pan-EU Digital Partners (via varied channels) and the coordination and development of strategic priorities across the EMEA region in conjunction with, country specific plans, to strengthen partnerships and drive revenue, margin and traffic through these specific retail partners.

Job Responsibility

  • Develop market share by building and delivering sustainable, sales growth plans with Pan-EU Digital Partners in line with brand strategy
  • Develop strong cross-functional relationships with nominated Pan-EU Digital partners
  • Enhance business partnerships through strong account planning and include product, sales & marketing which reflect brand aspirations and priorities
  • Strengthen the partnership with nominated Pan-EU Digital partners to leverage owned ecommerce and brand digital investment
  • Drive consistency and maximise relationships between all relevant stakeholders
  • Research, analyse and evaluate financial and market factors to capitalise on opportunities and minimise effects of competition within nominated Pan-EU Digital partners
  • Build Strategic Partnerships on a "win/win" basis
  • Work closely with relevant people/teams, to help deliver powerful brand marketing campaigns with nominated Pan-EU Digital partners
  • Manage the process to final execution involving all relevant parties
  • Analyse open to buy, stock turns, obsess sell out, and demand forecasts to impact sales plans with Pan-EU Digital partners, and to win growth opportunities
  • Work with product team to develop ranges targeted towards these nominated Pan-EU Digital partners
  • Work closely with the Ecommerce Director in relation to future EMEA sales plans, brand & product needs
  • Own the management of sales planning and product forecasting for nominated Pan-EU Digital partners, and where appropriate (involving all relevant personnel), including owned ecomm
  • Explore, plan, and propose new DTC Marketplace expansion opportunities
  • Manage end-to-end process including day-to-day management of new accounts post-onboarding
  • Work to achieve the required EMEA sales and gross margin targets as defined by the brand group plan
  • Ensure strong communication links between all departments are maintained
  • In conjunction with customer service, manage the ship to process
  • Manage to budget stock levels and ensure that sales are to forecast and plan
  • Perform duties consistent with the company’s policies & targeted objectives for the year relating to company’s appraisal scheme
  • Perform other duties as required/assigned by Ecommerce Director and/or Senior Leadership team

Requirements

  • Account management experience with commercial experience in outdoor, sports and fashion footwear environments within the region
  • Previous experience of working with Digital Partners would be a significant advantage
  • Marketplace experience and/or knowledge would be a significant advantage (eg. Partner Programs)
  • Able to demonstrate that they have significantly grown a strategic account’s business
  • Implemented targeted marketing campaigns for strategic accounts
  • Experience of working on product development/product line management
  • Provable negotiation and influencing skills
  • A degree/qualification in business, marketing, communications or equivalent work experience
  • Good oral and written communication skills including English
  • IT proficient including Power Point, Excel and Word
  • Effective presentation and public speaking skills
  • Footwear product knowledge is desirable

Nice to have

Footwear product knowledge is desirable

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