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Develop market share by building and delivering sustainable, sales growth plans with Pan-EU Digital Partners in line with brand strategy, to ensure that Wolverine Europe Ltd expands business opportunities within the given region/territory. With a focus on the management of nominated Pan-EU Digital Partners (via varied channels) and the coordination and development of strategic priorities across the EMEA region in conjunction with, country specific plans, to strengthen partnerships and drive revenue, margin and traffic through these specific retail partners.
Job Responsibility:
Develop market share by building and delivering sustainable, sales growth plans with Pan-EU Digital Partners in line with brand strategy
Develop strong cross-functional relationships with nominated Pan-EU Digital partners
Enhance business partnerships through strong account planning and include product, sales & marketing which reflect brand aspirations and priorities
Strengthen the partnership with nominated Pan-EU Digital partners to leverage owned ecommerce and brand digital investment
Drive consistency and maximise relationships between all relevant stakeholders
Research, analyse and evaluate financial and market factors to capitalise on opportunities and minimise effects of competition within nominated Pan-EU Digital partners
Build Strategic Partnerships on a "win/win" basis
Work closely with relevant people/teams, to help deliver powerful brand marketing campaigns with nominated Pan-EU Digital partners
Manage the process to final execution involving all relevant parties
Analyse open to buy, stock turns, obsess sell out, and demand forecasts to impact sales plans with Pan-EU Digital partners, and to win growth opportunities
Work with product team to develop ranges targeted towards these nominated Pan-EU Digital partners
Work closely with the Ecommerce Director in relation to future EMEA sales plans, brand & product needs
Own the management of sales planning and product forecasting for nominated Pan-EU Digital partners, and where appropriate (involving all relevant personnel), including owned ecomm
Explore, plan, and propose new DTC Marketplace expansion opportunities
Manage end-to-end process including day-to-day management of new accounts post-onboarding
Work to achieve the required EMEA sales and gross margin targets as defined by the brand group plan
Ensure strong communication links between all departments are maintained
In conjunction with customer service, manage the ship to process
Manage to budget stock levels and ensure that sales are to forecast and plan
Perform duties consistent with the company’s policies & targeted objectives for the year relating to company’s appraisal scheme
Perform other duties as required/assigned by Ecommerce Director and/or Senior Leadership team
Requirements:
Account management experience with commercial experience in outdoor, sports and fashion footwear environments within the region
Previous experience of working with Digital Partners would be a significant advantage
Marketplace experience and/or knowledge would be a significant advantage (eg. Partner Programs)
Able to demonstrate that they have significantly grown a strategic account’s business
Implemented targeted marketing campaigns for strategic accounts
Experience of working on product development/product line management
Provable negotiation and influencing skills
A degree/qualification in business, marketing, communications or equivalent work experience
Good oral and written communication skills including English
IT proficient including Power Point, Excel and Word