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TUI Logo TUI · IT - Software Development

Digital Sales Analytics Manager

United Kingdom, Luton · Job Posted June 03, 2026
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Job Description

Join us as a Digital Sales Analytics Manager and help shape the future of digital travel. You'll turn data into decisions that enhance customer experience and drive commercial success across our UK&I digital channels.

Job Responsibility

  • Deliver core trading analytics, reporting and deep-dive insights across sales, traffic and conversion to inform digital growth strategy and commercial decisions
  • Generate actionable recommendations to optimise commercial performance, marketing effectiveness and merchandising strategies
  • Develop and maintain scalable, automated reporting and dashboards, championing self-service and strong data governance (including Adobe Analytics)
  • Analyse promotional performance, pricing changes and incident impacts to quantify revenue risks and support future trading decisions
  • Support A/B and multivariate testing by defining success metrics, analysing results, and translating findings into optimisation opportunities
  • Partner with commercial, merchandising and marketing teams to understand customer behaviour, identify sales trends and drive personalisation initiatives
  • Communicate clear, insight-led recommendations to senior stakeholders, while coaching colleagues to build analytics capability across the business

Requirements

  • Proven experience in digital analytics or data-driven commercial roles with strong commercial acumen and an analytical mindset
  • You have excellent communication skills and can translate complex insights into clear actions for diverse audiences
  • Advanced Excel skills and hands-on experience with enterprise-level analytics tools, ideally Adobe Analytics and Adobe Target
  • Strong stakeholder management abilities, with a track record of educating, influencing and driving adoption of data-led approaches
  • You're comfortable working with large, complex datasets and generating meaningful insights independently
  • Experienced using data and visualisation tools such as SQL, BigQuery, Funnel and Looker Studio to extract, transform and analyse data at scale

What we offer

  • Attractive remuneration
  • discretionary bonus schemes
  • generous travel benefits
  • extensive health & well-being support
  • Flexible working
  • Access to TUI Learning Hub
  • Opportunities to work on global projects and teams
  • Community involvement with local charity and sustainability initiatives like TUI Care Foundation
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