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The Digital Revenue Accelerator (DRA) is a high-impact role designed to drive digital revenue growth and position Graham Media Group as a market leader in digital advertising solutions. As the station’s digital sales authority, the DRA partners with local sales teams to identify untapped opportunities, craft innovative client-centric strategies, and close high-value, multi-platform deals. This role demands a competitive mindset, a deep understanding of the digital advertising landscape, and the ability to accelerate revenue growth through strategic execution and collaboration.
Job Responsibility:
Collaborate with Account Executives to identify, strategize, and close new digital revenue opportunities with both existing and prospective clients
Design and implement cutting-edge, multi-platform strategies leveraging GMG’s digital product suite and vendor partnerships to deliver measurable results
Lead digital discovery sessions, develop compelling proposals, and deliver persuasive client presentations to secure high-value deals
Maintain a deep understanding of the competitive landscape, emerging advertising technologies, and market trends to position GMG as a leader in digital solutions
Provide advanced digital education and training to local sales teams, empowering them to confidently pitch and execute digital solutions
Collaborate with the Director of Digital Sales and vendors to refine product offerings, set ambitious campaign goals, and ensure optimal performance outcomes
Track, analyze, and forecast digital sales performance, delivering actionable insights to drive continuous improvement and revenue acceleration
Foster strong, long-term relationships with clients and internal teams to ensure alignment and sustained success
Requirements:
Minimum of 3 years of experience in digital media sales or strategy, preferably within a broadcast or media company
Demonstrated ability to develop and execute innovative, results-driven digital strategies
Strong understanding of digital advertising platforms, targeting, analytics, and emerging technologies
Outstanding presentation and interpersonal skills, with a proven ability to influence and inspire both internal teams and external clients
Consistent achievement of or exceeding revenue goals in a fast-paced, competitive environment
Ability to work seamlessly across teams and departments, driving alignment and shared success
Nice to have:
Competitive mindset with a focus on achieving and exceeding goals
Strong problem-solving skills and the ability to adapt to changing market dynamics
Experience in developing marketing solutions tailored to client needs, rather than selling pre-packaged offerings
Deep understanding of consumer behavior and retail dynamics to craft impactful strategies