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Lotus UK Manufacturing Logo Lotus UK Manufacturing · -

Digital Project Manager

United Kingdom, Coventry · Job Posted May 27, 2026
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Job Responsibility

  • Lead the global digital editorial strategy, ensuring alignment with brand positioning, commercial goals, and customer experience priorities
  • Define, evolve, and govern the brand tone of voice across all digital and customer touchpoints, ensuring consistency and premium quality
  • Develop and scale long-term content franchises and storytelling pillars (e.g. engineering innovation, performance, design philosophy, craftsmanship, culture)
  • Translate complex technical, engineering, and product narratives into compelling, audience-led digital storytelling
  • Pioneer and deliver innovative content formats including livestreams, short-form video series, creator-led content, interactive storytelling, and serialized editorial
  • Lead real-time and live digital storytelling initiatives that create immersive brand experiences connecting product, people, and culture
  • Own and optimise the end-to-end digital customer journey, from awareness through to conversion, retention, and advocacy
  • Build and nurture high-value digital communities, focusing on engagement quality, advocacy, and cultural relevance rather than scale alone
  • Monitor and engage with relevant digital communities and forums to identify insights and shape brand perception
  • Develop and manage KOL, KOC, and creator collaboration strategies focused on credibility, expertise, and brand alignment
  • Oversee integrated digital campaign development in collaboration with PR, marketing, product, engineering, and retail teams
  • Ensure global consistency through effective localisation and translation governance across markets
  • Manage agencies, production partners, and creators to deliver high-quality output on time and within budget
  • Analyse content performance, audience behaviour, and sentiment to continuously refine editorial and content strategy
  • Identify emerging cultural, platform, and digital trends and translate them into meaningful brand opportunities
  • Ensure all digital output meets the highest standards of editorial quality, visual consistency, and brand integrity

Requirements

  • Proven experience in digital, editorial, content, or digital project leadership roles within luxury, automotive, premium lifestyle, or similarly brand-led environments
  • Demonstrated ability to deliver high-impact digital content strategies and campaigns that drive engagement, audience growth, and brand elevation
  • Strong editorial judgment with the ability to define and maintain tone of voice across multiple markets and platforms
  • Experience creating or scaling innovative content formats such as livestreams, serialized content, or creator-led storytelling
  • Ability to translate complex technical, engineering, or product information into clear, engaging, audience-focused narratives
  • Strong understanding of digital platforms, content ecosystems, audience behaviour, and community dynamics
  • Experience managing agencies, creators, and cross-functional stakeholders in complex, fast-paced environments
  • Strong project management skills with the ability to deliver multiple priorities simultaneously with precision and accountability
  • Analytical mindset with experience interpreting performance data and using insights to optimise content and campaigns
  • Deep awareness of digital culture and emerging trends, with the ability to apply them thoughtfully rather than reactively
  • Excellent communication skills with strong attention to detail and commitment to high-quality output
  • A collaborative approach with the ability to influence stakeholders and drive alignment across global teams

What we offer

  • 25 days’ holiday plus bank holidays
  • Pension scheme access
  • Annual bonus - non contractual
  • Private Healthcare
  • Access to the Employee Car Ownership Scheme
  • Group income protection based on length of service
  • Family Friendly policies
  • Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT
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