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Digital Programs Marketing Specialist

https://www.pagerduty.com Logo

PagerDuty

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Location:
Portugal , Lisbon

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, delivering always-on digital experiences to modern businesses. The Digital Programs Marketing Specialist — Regional (EMEA) will focus on building high-impact, localized digital programs in the EMEA region, optimizing global digital campaigns, and managing regional initiatives like webinars and campaigns adapted to local sensitivities. The role emphasizes pipeline contribution, performance analytics, and cross-functional collaboration.

Job Responsibility:

  • Localize and optimize global digital programs for EMEA
  • Partner weekly with Global Performance Marketing and Brand to adapt messaging, targeting, and languages
  • Monitor channel performance, surface insights, and recommend budget/country shifts based on regional signals and events
  • Stay aligned to global campaign calendars, content drops, and asset updates
  • Plan and execute EMEA-specific programs across search, paid social, display, landing pages, email and nurtures
  • Create local digital events (webinars, livestreams) in-language or market-specific (e.g., UK, FR, DE, ES) including regulatory topics
  • Produce or adapt lightweight digital assets when Brand/Creative bandwidth is constrained, ensuring brand consistency
  • Work with Global Web and content teams on local language webpage optimisation
  • Create market-relevant content (webpages, assets, blogs, etc) to enrich and augment local relevance, reach and searchability of PD websites and content
  • Manage regional direct mail vendors and business stakeholders to execute direct mail campaigns that integrate and augment regional go-to-market plans
  • Search, evaluate, and test vendors that perform well for the local markets
  • Own A/B testing plans (creative, copy, offers, channels), define success metrics, scale winners
  • Track and report CTR, CVR, CPL, MQLs/SQLs, and pipeline contribution with clear, data-driven recommendations and actionable changes to improve lead-to-pipeline conversion
  • Ensure clean lead flow and attribution with Marketing Ops (Marketo → Salesforce)
  • Collaborate closely with Global Performance Marketing, Content, Brand/Creative, Campaigns, Field Marketing, and Sales
  • Coordinate with country field teams around priority accounts and events

Requirements:

  • 2–4+ years of B2B SaaS digital marketing with a demand gen focus (pipeline vs. brand-only)
  • Hands-on with Google Ads and Google Analytics
  • strong understanding of LinkedIn paid social
  • Experience designing and executing A/B tests and optimizing to CPL/pipeline goals
  • Working knowledge of Marketo (no heavy building required) and Salesforce lead lifecycle/attribution
  • Confident creating/adapting digital assets (ads, LPs, webinar pages) in modern CMS tooling within brand guidelines
  • Strong communication, autonomy, and collaboration skills across global and regional stakeholders
  • Based in Lisbon, Portugal (regional EMEA role) with ability to work remotely in Portugal per policy

Nice to have:

  • Experience localizing programs for EMEA markets (UK, DE, FR, ES) and awareness of regional sensitivities/regulations
  • Multilingual (e.g., French, German, Spanish) or proven experience producing language-specific campaigns
  • Familiarity with ABM concepts and aligning regional efforts to global campaign frameworks
  • Comfort using AI tools (for ideation, first-draft copy, analysis) in daily workflows
  • Knowledge of Wordpress, Demandbase and Google Analytics
What we offer:
  • Competitive salary
  • Comprehensive benefits package
  • Flexible work arrangements
  • Company equity
  • ESPP (Employee Stock Purchase Program)
  • Retirement or pension plan
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
  • Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
  • Paid volunteer time off: 20 hours per year
  • Company-wide hack weeks
  • Mental wellness programs

Additional Information:

Job Posted:
November 13, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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