Digital Programs Marketing Specialist, PagerDuty

PagerDuty

Location:
Portugal, Lisbon

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, delivering always-on digital experiences to modern businesses. The Digital Programs Marketing Specialist — Regional (EMEA) will focus on building high-impact, localized digital programs in the EMEA region, optimizing global digital campaigns, and managing regional initiatives like webinars and campaigns adapted to local sensitivities. The role emphasizes pipeline contribution, performance analytics, and cross-functional collaboration.

Job Responsibility:

Localize and optimize global digital programs for EMEA
Partner weekly with Global Performance Marketing and Brand to adapt messaging, targeting, and languages
Monitor channel performance, surface insights, and recommend budget/country shifts based on regional signals and events
Stay aligned to global campaign calendars, content drops, and asset updates
Plan and execute EMEA-specific programs across search, paid social, display, landing pages, email and nurtures
Create local digital events (webinars, livestreams) in-language or market-specific (e.g., UK, FR, DE, ES) including regulatory topics
Produce or adapt lightweight digital assets when Brand/Creative bandwidth is constrained, ensuring brand consistency
Work with Global Web and content teams on local language webpage optimisation
Create market-relevant content (webpages, assets, blogs, etc) to enrich and augment local relevance, reach and searchability of PD websites and content
Manage regional direct mail vendors and business stakeholders to execute direct mail campaigns that integrate and augment regional go-to-market plans
Search, evaluate, and test vendors that perform well for the local markets
Own A/B testing plans (creative, copy, offers, channels), define success metrics, scale winners
Track and report CTR, CVR, CPL, MQLs/SQLs, and pipeline contribution with clear, data-driven recommendations and actionable changes to improve lead-to-pipeline conversion
Ensure clean lead flow and attribution with Marketing Ops (Marketo → Salesforce)
Collaborate closely with Global Performance Marketing, Content, Brand/Creative, Campaigns, Field Marketing, and Sales
Coordinate with country field teams around priority accounts and events

Requirements:

2–4+ years of B2B SaaS digital marketing with a demand gen focus (pipeline vs. brand-only)
Hands-on with Google Ads and Google Analytics
strong understanding of LinkedIn paid social
Experience designing and executing A/B tests and optimizing to CPL/pipeline goals
Working knowledge of Marketo (no heavy building required) and Salesforce lead lifecycle/attribution
Confident creating/adapting digital assets (ads, LPs, webinar pages) in modern CMS tooling within brand guidelines
Strong communication, autonomy, and collaboration skills across global and regional stakeholders
Based in Lisbon, Portugal (regional EMEA role) with ability to work remotely in Portugal per policy

Nice to have:

Experience localizing programs for EMEA markets (UK, DE, FR, ES) and awareness of regional sensitivities/regulations
Multilingual (e.g., French, German, Spanish) or proven experience producing language-specific campaigns
Familiarity with ABM concepts and aligning regional efforts to global campaign frameworks
Comfort using AI tools (for ideation, first-draft copy, analysis) in daily workflows
Knowledge of Wordpress, Demandbase and Google Analytics

What we offer:

Competitive salary
Comprehensive benefits package
Flexible work arrangements
Company equity
ESPP (Employee Stock Purchase Program)
Retirement or pension plan
Generous paid vacation time
Paid holidays and sick leave
Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
Paid volunteer time off: 20 hours per year
Company-wide hack weeks
Mental wellness programs

Additional Information:

Job Posted:
November 13, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Digital Programs Marketing Specialist