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The Program Manager provides structure, leadership, and operational excellence across complex, multi-channel marketing initiatives for enterprise-level clients. This role sits at the intersection of media, creative, technology, and performance, translating business objectives into executable plans while driving high-quality delivery across paid, owned, and digital experiences. You will lead integrated teams across Media, Data, Strategy, Technology, and Creative (Brand and UX/UI), serving as the primary delivery point of contact for large client engagements. The Program Manager ensures the overall health of assigned projects including scope, timelines, budgets, resources, risks, and client relationships —balancing big-picture strategy with meticulous attention to detail.
Job Responsibility:
Lead the end-to-end delivery of multi-channel marketing campaigns, including paid social, paid search, programmatic media, web, mobile, and email
Manage program level projects with competing priorities while maintaining momentum, quality, and stakeholder alignment
Translate client business goals into clear, executable project plans that align practice teams such as strategy, creative, data, media, and technology
Partner closely with multiple practice leads and teams to ensure integrated, performance-driven execution
Enable project teams to deliver best-in-class work by providing clarity, structure, and strong delivery leadership
Balance creative ambition with delivery feasibility, timelines, and budgets
Serve as the primary point of contact for enterprise-level clients, managing expectations, timelines, risks, and delivery outcomes
Interface with senior client stakeholders across marketing, media, and executive teams to ensure alignment on goals, scope, and performance
Ensure client sign-off is obtained at key milestones throughout the project lifecycle
Manage and mentor project managers as required
Help evolve, update, and set new project management processes, standards, and best practices to improve delivery consistency and scalability
Foster a collaborative, accountable, and high-performing delivery culture
Lead advanced project planning across scope, timelines, resourcing, and budgets
Work with client teams and internal stakeholders to estimate costs and timing for project strategy, functional design, visual design, media execution, and technology requirements using established estimating tools and processes
Ensure feasibility of delivery given scope, time, and budget constraints
Partner with client and practice leads to identify new opportunities and support alignment decisions during pursuits
Own accurate financial tracking, forecasting, and margin management for assigned accounts
Requirements:
Proven track record leading multi-channel marketing campaigns (paid social, search, programmatic, web, mobile, email) for enterprise-level clients
Advanced experience in project planning, scope management, timelines, resourcing, and budgeting
Demonstrated ability to translate business objectives into executable, results-driven project plans
Expert knowledge and understanding of the fundamentals of digital media campaigns, web development, and digital strategy projects
Expert understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations, and run team meetings
Experience contributing to or leading process improvements for project management teams
Strong experience managing multiple projects simultaneously with competing priorities
Experience acting as the main client point of contact and confidently managing and setting expectations
Excellent verbal and written communication skills
Exceptional organizational and time management skills
Strong ability to multi-task and work within a fast-paced environment
Ability to simultaneously focus on strategic vision, execution details, and performance outcomes
Direct experience managing a team of project managers with the ability to motivate project teams, inspire teamwork and take a leadership role
7-10 years of relevant experience in project or delivery management within a marketing, media, or digital agency environment
Nice to have:
Experience with clients in Travel & Tourism/Leisure, Emerging Brands, IMDA
A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage
Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program
A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech
A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%
Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year
Personal Technology Reimbursement – $30/month for every employee-offered on day 1
We close during the winter holidays and offer flexible scheduling throughout the year