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The Digital Messaging QA Production Analyst is an analyst-level role within the Digital Commerce Operations team, responsible for executional quality and deployment readiness across Email, Push, and SMS channels. This role ensures accuracy, compliance, and operational readiness for high-volume campaigns by performing detailed QA across front-end content, back-end configuration, and deployment setup. This position requires hands-on Salesforce Marketing Cloud (SFMC) experience and a strong understanding of where and how to validate campaigns prior to send. The analyst partners closely with Operations, Marketing, Creative, Merchandising, CRM, and Product teams to ensure campaigns are accurate, validated, and ready for deployment.
Job Responsibility:
Perform end-to-end QA for Email, Push, and SMS campaigns, including front-end content, back-end configuration, and deployment readiness
Validate campaign setup within Salesforce Marketing Cloud (SFMC), including where to review configuration, targeting, personalization, and deployment settings prior to send
QA deployment readiness to ensure all required steps have been completed before launch
Review and validate creative assets, copy, calls-to-action, links, and promotional language across channels
Ensure click-throughs, dynamic content, and personalization logic function as intended
Own and maintain PR and QA documentation from initial execution through final approval and deployment
Partner with Operations and Marketing teams to confirm promotional accuracy and campaign intent
Communicate cross-functionally with Creative, Merchandising, CRM, Product, and Digital teams to resolve QA issues and ensure executional accuracy
Document QA findings clearly and consistently to support auditability and operational transparency
Support high-volume, fast-paced campaign execution while maintaining a high bar for accuracy
Requirements:
Bachelor’s degree or equivalent professional experience
3–4 years of hands-on Salesforce Marketing Cloud (SFMC) experience (required)
3–4 years of experience in digital messaging QA, email operations, or production roles
Strong understanding of deployment QA — where to look, what to validate, and how to identify issues prior to send
Working knowledge of HTML with the ability to read and identify errors
Strong attention to detail and ability to stay focused for extended periods
Highly organized with excellent time management skills
Comfortable working in a high-volume, deadline-driven environment
Strong written and verbal communication skills
Ability to collaborate effectively across cross-functional teams
Adaptable and comfortable with changing priorities and last-minute updates
Nice to have:
Experience with Airship (Push)
Experience with Attentive (SMS)
QA’ing Push and SMS campaigns
Familiarity with Smartsheets or similar project management tools
Experience with Litmus
Basic HTML coding experience
AMPscript familiarity
Experience with analytical tagging for marketing tracking and reporting
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