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Our Client is seeking a Product Owner for their Web team to lead the development and optimization of their brand websites. In this role, you will own the 'Run & Optimize' backlog and define the future roadmap for the digital ecosystem. You will drive the investigation, evaluation, and integration of new features—from identifying business needs to establishing strategic orientation in design, development, and deployment—ensuring continuous improvement of the customer journey.
Job Responsibility:
Roadmap Management: In collaboration with marketing and development teams, develop and manage the product roadmap for marketing technology (MarTech) tools and services
Value Prioritization: Assess business value and develop business cases to prioritize stories, epics, and themes, ensuring alignment with the overarching digital strategy
Performance Tracking: Define product KPIs and success metrics
monitor performance to identify and drive growth opportunities
Backlog Excellence: Plan, prioritize, and refine the 'Run & Optimize' product backlog, ensuring requirements are well-defined and actionable for developers
Stakeholder Alignment: Proactively communicate backlog status and ensure transparency between technical teams and business stakeholders
Strategic Planning: Lead functionality release plans and manage expectations for the delivery of new digital capabilities
Market Intelligence: Maintain deep knowledge of retail and digital trends, specifically how technology enhances the customer experience from shopping to purchase
Requirements:
Bachelor’s degree in Business Administration, Digital Marketing, Communications, or a related field
Minimum of 2–3 years of experience in Digital Marketing or Product Management
Strong capacity to summarize data and transform complex information into actionable insights
Autonomous and proactive with the ability to build trust with key stakeholders
Capacity to efficiently manage several projects simultaneously in a fast-paced environment