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Hunkemöller Logo Hunkemöller · IT - Software Development

Digital Product Manager App

Netherlands, Hilversum · Job Posted May 29, 2026
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Job Description

At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As we evolve into a more customer- and product-led organization, we are building a new Product & Experience team within E-commerce to shape the future of our digital platform. As Product Manager – App Experience, you own the vision, roadmap, and performance of the Hunkemöller app across the full customer journey. Your mission is to make the app the preferred shopping and loyalty channel for our customers by delivering seamless, engaging, and high-performing mobile experiences that drive revenue, retention, and loyalty.

Job Responsibility

  • Own the app product vision, roadmap, and priorities
  • Define and deliver mobile-first experiences that drive commercial growth and customer loyalty
  • Improve app onboarding, navigation, usability, performance, and conversion
  • Drive app engagement and retention through loyalty, push, and personalized mobile experiences
  • Help shape the future app platform, customer experience, and feature strategy
  • Lead discovery through customer research, validation, journey analysis, and testing
  • Drive optimization through experimentation, CRO, analytics, and A/B testing
  • Partner closely with UX, CRM, E-commerce, Marketing, Engineering, and Product Owners
  • Ensure alignment between app journeys and the wider digital customer experience
  • Act as a product-led change agent within E-commerce

Requirements

  • 7+ years of Product Management experience in e-commerce, apps, or consumer technology
  • Proven experience optimizing mobile app experiences and driving commercial impact
  • Strong expertise in product discovery, experimentation, CRO, and analytics
  • Experience with app engagement and retention strategies
  • Strong stakeholder management and communication skills
  • Experience working cross-functionally with UX, Engineering, CRM, and Product Owners
  • A customer-first mindset combined with strong commercial focus

What we offer

  • 25 days of annual leave, with the option to buy or sell up to 4 additional days
  • Hybrid work model, combining office and remote working
  • Possibility to work from abroad for up to 2 weeks per year
  • An international work environment, working with teams across different countries
  • Travel allowance to support commuting costs
  • Access to the Hunkemöller Academy for professional development
  • 25% employee discount on all Hunkemöller products
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