This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
At Randstad, we are redefining the world of work. We are seeking a Senior Digital Lead/Senior Digital Marketing Lead/Product Marketing Lead for a 6/12 month FTC. This role will own the UK market rollout and commercial launch of our new, cutting-edge SaaS platform. As the Senior Digital Lead, you will be responsible for the end-to-end launch strategy of our new digital platform. You will move beyond simple implementation to focus on adoption, engagement, and revenue. You will use your background in Tech/SaaS to translate complex product capabilities into compelling messages and campaigns for our recruiters, clients, and candidates. You are the Product Owner within the marketing team for the UK market, ensuring the voice of our users shapes the future of the platform.
Job Responsibility:
Design and execute the UK marketing strategy for the new digital marketplace, segmenting rollout by sector and by both B2B and B2C audiences
Define success metrics for the launch, focusing on user acquisition, active usage and platform influenced revenue
Own the digital footprint of the product, specifically updating website copy, landing pages, and service descriptions to reflect the new value proposition
Work closely with the Content Lead to develop and implement a content strategy that educates the market and drives adoption
Partner with Marketing experts to create toolkits for the launch and roll out including webinars, one-pagers and email campaigns that drive client registration and candidate app downloads
Support Communications Director to drive internal adoption among Randstad’s recruitment consultants, transforming them into "platform champions" who can confidently demo the tool to clients
Identify friction points in the user journey (registration drop-offs, low engagement areas) and implement rapid operational fixes or feedback loops to Product
Act as the primary liaison between the UK marketing team and the Global Product Development team
Support the operational business in the "Pilot Program" with select enterprise clients, gathering qualitative feedback to refine the platform before mass release
Monitor platform performance dashboards daily. Analyse usage trends to identify upsell opportunities for the sales team
Conduct A/B testing on messaging and onboarding workflows to maximize conversion rates
Requirements:
Significant experience (5+ years) working within a SaaS (Software as a Service) or Tech Platform environment
Understanding of how software is built, sold, and scaled
Proven track record of launching new digital products or platforms to market
Experience in the HR Tech, EdTech, or Recruitment space is highly advantageous but not essential if you have a strong B2B platform experience