Digital Product Lead

The Digital Product Lead defines the strategy and positioning of the digital product/channel. They oversee the lifecycle of the product and has deep knowledge of the specific product/channel and its features in order to develop and maintain going forward. This role reports to Digital Product Manager (Group Platform). Works across channels to promote and support digital products and services (Group Rewards & Loyalty Platform in this case) inline with Vodafone’s digital strategy; Designs, develops, tests and rolls out journey flows and conversion funnels; Oversees lifecycle of the specific product/channel and its features in order to develop and maintain them; Propose digital first solutions by knowing the relevant products, solutions, features and their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions; Understands key tools and technologies and supports the team by formulating hypotheses and developing insights to effectively resolve customer issues and enable personalisation; Understands and leverages digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML etc.) that change the environment; Experiments with new technologies and services and explores digital opportunities to boost digital sales and engagement, (e.g. Vodafone Stories, Gamification, Member gets member, Insider, Target, Tealium etc); Creates innovation in digital product journeys with prioritized features to drive value in short delivery cycles; Defines a robust MVP based on the squad’s priority and understanding of user research and the high-reaching space; Supports in the creation of a world class experience for customers; Works with Frontend/Backend Developers, Solution Designers and UX/UI Designers and where relevant, Customer Operations to understand call drivers and build capabilities to drive an excellent customer experience. This role specifically takes our Group and other Market colleagues as internal customers and other markets’ CBU customers as our end users, requiring an exceptional level of communication and understanding within different markets, cultures and divisions.