Digital Product Lead - Web Squad

• Own the product vision and roadmap for Vodafone.com.tr and related micro sites
• Manage and evolve customer journeys for users by collaborating with Marketing, Growth, Care, CX, IT, Operations, Legal and other stakeholders
• Continuously improve digital customer experience through UX enhancements, capability expansion, and funnel optimization to boost web traffic, conversion and sales
• Identify, prioritize and lead new digital customer & revenue opportunities, stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes
• Own and continuously improve Vodafone.com.tr SEO Health Score by identifying and resolving technical SEO issues, ensuring all pages meet best practices and integrating new SEO-driven pages
• Leverage Semrush and Google Search Console to monitor site health and organic performance, translating insights into prioritized backlog actions and technical improvements
• Use data and analytic tools effectively (Adobe Analytics, Google Analytics, Semrush, Google Search Console, Content and CMS Management) to resolve customer issues and to identify and eradicate unnecessary challenges
• Apply data management platforms (CDP, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively
• Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
• Understand and leverage digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML, GEO, etc.) that change the environment
• Try new ideas, technologies and services, explores digital opportunities to boost digital sales and engagement
• Define a robust MVP based on squad’s priority and your understanding of user research and the high-reaching space
• Work agile in squads closely with Solution Designers, Frontend/Backend developers and UX/UI designers

• BSc. degree in Engineering, Business administration or Economics
• Advanced verbal and written communication skills in English
• Strong leadership qualities
• Clear communicator
• Able to balance the needs of partners from different disciplines and teams
• Interested in crafting product requirements based on research and data
• Experienced in A/B testing and conversion optimization (Adobe Target)
• Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, Semrush, SEO)
• Good at data analysis and data driven decision making ability
• Care about continuous learning
• Resilient while working in competitive & rapidly changing environments
• Experienced in product management, digital technologies and innovations, user experience, analytics
• Results-oriented with strong planning and organizational skills
• Problem solving & decision making
• Insight driven, analytic and out-of-the- box thinking skills
• Hands-on experience with mobile apps, web platforms or omnichannel digital products

Familiarity with digital platforms, product management or digital funnel management / core telecommunication products

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services