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Digital PR Strategist

United States, New York 70000.00 - 75000.00 USD / Year · Job Posted April 12, 2026
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Job Description

As a Digital PR Strategist, you are the command centre of your accounts. You’re adept at developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity for a number of clients, with whom you will build strong relationships and trust.

Job Responsibility

  • Onboarding clients into PR, making budget and KPI recommendations and roadmap creation
  • Manage the client accounts plan for our campaign's and reactive PR service
  • Drive and own the performance of your accounts
  • Created detailed reports on PR performance and work externally, proving ROI to clients
  • Communicate directly on calls and via other comms with our clients
  • Ask killer questions to know the brief inside out and set KPIs for the PR team
  • Report on PR performance internally to the Head of Digital PR
  • Work to improve client performance and deliver regular high-quality results
  • Manage the workload of execs who are working on your accounts
  • Train, supervise, direct and sign off PR execution angles, and releases for your accounts
  • Pulling your account team together to dream up, design, develop and deliver campaigns
  • Own campaign ideation and brainstorming
  • Own reactive PR ideation and strategy
  • Understand how we can deliver bigger than just links
  • Act as media relations expert
  • Understand industry analysis and know trends in PR
  • Be able to develop and run data first (search first) ideas
  • Writing press releases
  • Leading strategy on media lists
  • Ensure our PR sell-in tactics are successful
  • Understand what stories and content the press like to cover
  • Be aware of what competitors are doing
  • Spot opportunities to deliver above and beyond the link target
  • Working on new business for the agency and running pitches
  • Drive agency culture
  • Support the PR account supervisor & strategists in training junior team members
  • Contribute to creating and improving operational processes
  • Line manage junior team members where required
  • Contribute to agency and campaign marketing

Requirements

  • Minimum of three years’ experience in PR agency side
  • Experience in digital and traditional PR
  • Good understanding of SEO and social media platform operations
  • Good commercial IQ
  • Understanding of how to manage agency profitability and client budgets

What we offer

  • Generous holiday allowance + public holidays
  • Holiday loyalty scheme
  • Work from anywhere for up to one month a year
  • Your birthday off
  • Christmas and New Year office shutdown
  • Access to private medical
  • Enhanced maternity and paternity leave
  • Flexible and hybrid working
  • Bucket list scheme — one life experience on us

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