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As a Digital PR Strategist, you are the command centre of your accounts. You’re adept at developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity for a number of clients, with whom you will build strong relationships and trust.
Job Responsibility:
Onboarding clients into PR, making budget and KPI recommendations and roadmap creation
Manage the client accounts plan for our campaign's and reactive PR service
Drive and own the performance of your accounts
Created detailed reports on PR performance and work externally, proving ROI to clients
Communicate directly on calls and via other comms with our clients
Ask killer questions to know the brief inside out and set KPIs for the PR team
Report on PR performance internally to the Head of Digital PR
Work to improve client performance and deliver regular high-quality results
Manage the workload of execs who are working on your accounts
Train, supervise, direct and sign off PR execution angles, and releases for your accounts
Pulling your account team together to dream up, design, develop and deliver campaigns
Own campaign ideation and brainstorming
Own reactive PR ideation and strategy
Understand how we can deliver bigger than just links
Act as media relations expert
Understand industry analysis and know trends in PR
Be able to develop and run data first (search first) ideas
Writing press releases
Leading strategy on media lists
Ensure our PR sell-in tactics are successful
Understand what stories and content the press like to cover
Be aware of what competitors are doing
Spot opportunities to deliver above and beyond the link target
Working on new business for the agency and running pitches
Drive agency culture
Support the PR account supervisor & strategists in training junior team members
Contribute to creating and improving operational processes
Line manage junior team members where required
Contribute to agency and campaign marketing
Requirements:
Minimum of three years’ experience in PR agency side
Experience in digital and traditional PR
Good understanding of SEO and social media platform operations
Good commercial IQ
Understanding of how to manage agency profitability and client budgets