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Digital PR Specialist

newsquest.co.uk Logo

Newsquest Media Group

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Location:
United Kingdom

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Category:
-

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Contract Type:
Not provided

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Salary:

25000.00 - 26400.00 GBP / Year

Job Description:

LOCALiQ are a digital agency within the Newsquest Media Group, and we are looking to recruit a Digital PR Specialist to join the SEO department in our wider digital marketing team. Our Digital PR Specialist will strengthen the delivery of successful campaigns for our clients. The main duty of the role will be to obtain high authority backlinks through research-based, proactive or reactive digital PR campaigns. You will use a range of data sources, industry insight and creativity to construct and deliver impactful campaigns that can be pitched to journalists at reputable press publications. This role offers the opportunity to play a key part in shaping digital PR activity for a varied client base, while continuing to develop your skills within a growing and supportive SEO team.

Job Responsibility:

  • Developing campaign ideas from scratch, working alongside the client’s SEO Analyst
  • Conducting research using multiple data sources
  • Speaking to clients to gather thoughts and quotes for inclusion in potential stories
  • Writing press releases and stories in flawless English
  • Pitching stories to journalists
  • Tracking news, events and wider media for relevant trends and opportunities
  • Following up with journalists and ensuring clients are accredited with backlinks
  • Tracking campaign progress and ensuring deadlines are met
  • Leading the ongoing development of outreach processes and strategies
  • Staying up to date with the latest developments in digital PR and outreach
  • Proactively identifying opportunities across all clients

Requirements:

  • Demonstrable experience creating impactful research-based, proactive or reactive digital PR campaigns across multiple industries
  • A high level of creativity with the ability to generate relevant and newsworthy stories
  • A strong understanding of news and media content, with regular engagement across formats
  • Excellent written and verbal communication skills with strong attention to detail
  • Strong research and data analysis skills to uncover relevant stories
  • The ability to manage multiple projects and priorities across different clients and industries
  • Confidence in building and managing relationships both internally and externally
  • Proficiency with Microsoft Office
What we offer:
  • 25 days holiday + bank holidays + your birthday off
  • Holiday buy scheme for extra flexibility
  • Structured career progression & ongoing training
  • Pension plan
  • Employee Helpline counselling and advice
  • Perks & discounts including: Gym membership
  • Cycle to Work scheme
  • Eye care
  • Retail discounts
  • Team building days & annual volunteer charity day

Additional Information:

Job Posted:
March 18, 2026

Expiration:
March 31, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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