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Digital PR Manager

United Kingdom, London Employment contract 30000.00 - 35000.00 GBP / Year · Job Posted June 29, 2026
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Job Description

As a Digital PR Strategist, you are the command centre of your accounts. You’re adept at developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity for a number of clients, with whom you will build strong relationships and trust. You have a good commercial IQ and you understand how to manage agency profitability and client budgets.

Job Responsibility

  • Onboarding clients into PR, making budget and KPI recommendations and roadmap creation
  • Manage the client accounts plan for our campaigns and reactive PR service
  • Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients
  • Created detailed reports on PR performance and work externally, proving ROI to clients
  • Communicate directly on calls and via other comms with our clients keeping them informed, educated and excited
  • Ask killer questions to know the brief inside out and set KPIs for the PR team
  • Report on PR performance internally to the Head of Digital PR
  • Work to improve client performance and deliver regular high-quality results for brand, SEO, PR (whatever the KPI)
  • Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach
  • Train, supervise, direct and sign off PR execution angles, and releases for your accounts, providing feedback to help execs perform better each time
  • Pulling your account team together to dream up, design, develop and deliver campaigns
  • Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients
  • Own reactive PR ideation and strategy, providing creative PR ideas to land our clients into current news moments
  • Understand how we can deliver bigger than just links
  • Act as media relations expert. You will have great media contacts, be ready and willing to sell in stories, and mentor teams to help them develop media relations skills
  • Understand industry analysis and know trends in PR - creating thought leadership to market the agency
  • Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
  • Writing press releases
  • Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns
  • Ensure our PR sell-in tactics are successful
  • Understand what stories and content the press like to cover
  • Be aware of what competitors are doing to land links and media placements
  • Spot opportunities to deliver above and beyond the link target or spot new hooks
  • Make it your mission to help support the execs to turn around struggling campaigns
  • Working on new business for the agency and running pitches to drive revenue
  • Drive agency culture through your everyday work and engagement with others in the team
  • Support the PR Lead in training junior team members
  • Contribute to creating and improving operational processes within the PR team
  • Contribute to agency and campaigns marketing

Requirements

Minimum of three years’ experience in PR agency side, with some experience in digital and traditional PR as well as a good understanding of SEO and social media platform operations

What we offer

  • A salary of £30-35K depending on experience
  • Generous holiday scheme
  • Your Birthday off
  • Rapid development if you’re up for the challenge
  • Regular socials
  • Access to a private medical scheme
  • Company pension scheme
  • Enhanced maternity and paternity leave schemes
  • Flexible and hybrid working
  • Bucket list scheme - an opportunity to experience a life dream!
  • Free inhouse mortgage advice

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