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Digital PR Lead

https://www.randstad.com Logo

Randstad

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Location:
United Kingdom , London

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Category:
Public Relations

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Contract Type:
Not provided

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Salary:

65000.00 - 70000.00 GBP / Year
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Job Responsibility:

  • Own the Europe GEO / SEO Digital PR (earned & owned) strategy and plan for Adidas, from approach definition through to implementation roadmap
  • Bridge the GEO performance gap to #1 in Europe by identifying priority topics, franchises, and search/category areas where earned media can most impact Adidas AI-driven discovery
  • Build a publisher influence plan for LLM visibility, identifying media outlets, reviewers, listicle publishers, and communities influential in LLM sourcing for the sports and lifestyle sectors
  • Guide and enable local Adidas PR teams across Europe with clear priorities, briefs, toolkits, and best practices
  • Drive coordinated Adidas product seeding and editorial opportunities to increase inclusion in 'best-of', comparison, and review content
  • Partner with SEO, Global PR, Publishing, and Analytics to ensure Adidas content is structured, credible, and easy for AI systems to read, trust, and cite
  • Influence content direction for platforms that shape Adidas discovery signals (e.g., YouTube, Reddit, creator ecosystems)
  • Define success through the creation of measurement and reporting frameworks, utilising tools such as Profound and Adobe Analytics

Requirements:

  • Strong experience in PR, media relations and/or digital PR with an understanding of how earned media shapes search and discovery for a global consumer brand
  • Demonstrated ability to create strategy and drive implementation across multiple stakeholders and markets
  • Strong understanding of digital publishing ecosystems (reviewers, listicles, creator platforms, community channels)
  • Understanding of the fundamentals of SEO and GEO and specifically how offsite factors like backlinks and citations drive visibility for Adidas in Google and LLMs
  • Experience working with measurement teams and translating data into actions

Additional Information:

Job Posted:
May 26, 2026

Expiration:
June 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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