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As a Digital PR Lead you will be responsible for the day-to-day running of Rise at Seven’s digital PR account teams, ensuring the delivery of high quality campaigns and reactive PR activity that meets/exceeds client KPIs and expectations. You’ll manage a portfolio of PR accounts, set strategies, manage budgets and profitability, participate in new business activity, and provide counsel to clients. You’ll also manage people - account managers will report to you, and you will counsel, coach and mentor your teams while setting a positive example.
Job Responsibility:
Responsible for the day-to-day running of Rise at Seven’s digital PR account teams, ensuring the delivery of high quality campaigns and reactive PR activity that meets/exceeds client KPIs and expectations
Manage a portfolio of PR accounts, set strategies, manage budgets and profitability, participate in new business activity, and provide counsel to clients
Manage people - account managers will report to you, and you will counsel, coach and mentor your teams while setting a positive example
Requirements:
Take leadership on some of our biggest accounts within the PR department, leading the PR strategy and output for both reactive and campaign activity
Develop and maintain strong client relationships by ensuring delivery against client KPIs and expectations
You see around corners - you demonstrate an understanding of potential issues facing your clients and offer appropriate solutions
You are a creative wizz and come up with award-winning campaign ideas, you lead, organise and participate in internal brainstorming sessions
Identify opportunities to organically grow existing client business by proactively pitching search-first ideas – ensuring the client is aware of the wider services on offer from Rise at Seven outside of day-to-day business
You are on the pulse and can identify relevant and innovative reactive ideas to land our clients amongst the biggest moments in the news cycle
Event management including press trips, photocalls, product launches and stakeholder interviews
Build product placement strategy and plans
Further grow expertise as an expert media relations practitioner, and ensure your team’s media output is exemplary
Develop and maintain senior media contacts and develop team media relations through introductions and face-to-face appointments – use contacts to leverage feature, coverage and content opportunities
Chair regular client meetings - drive an agenda and lead meetings to tangible outcomes
Drive projects internally from briefing to presentation to full implementation, delivery and analysis/measurement
Ensure that all client & internal deadlines are respected and adhered to (for you & direct reports)
Deliver written documents and communication with excellent attention to detail
Work with senior PR team to ensure profitability across your client portfolio
Liaise with client on production budgets for each campaign activity – ensure all budgets are approved
Be responsible for a team within our PR department
Take ownership of their results ensuring KPIs are hit for clients within your team, assisting and directing your team when results are not as expected
Be responsible for managing appraisals for direct reports, supporting them with their progression - create KPIs and objectives during review processes
You take ownership of your teams utilisation, ensuring the team’s resources are used efficiently and effectively
Ensure the team is monitoring media daily, including newspapers, magazines, broadcast as well as online & social channels for client opportunities and to keep abreast of competitor news – provide added value insight and counsel to clients
Inspire team in day-to-day creativity
Keep abreast of industry trends, developments, and opportunities – and share with team
Ensure regular internal meetings take place on all clients – with team roles and responsibilities established every week
Manage expectations. Upward manage at all times – ensure senior team is aware of all challenges and issues (personal and client related)
Act as a positive role model for your direct team, peers and across the wider business
Support development and training of junior team members
You will be part of our senior PR team - assisting with guiding the direction of the department and working closely with the PR director and Head of PR to grow the team
Support senior team on new business opportunities – research, development and pitch
Develop case studies to ensure great work is captured
Fully understand client finances and billing processes and how the agency makes money
Demonstrate positive contribution to the overall agency – beyond your day-to-day account/client work
Implement any other reasonable duties in line with the post which may be required
What we offer:
30 days holiday allowance plus Bank Holidays
Your Birthday off
Loyalty holidays - accrue 1 day extra per anniversary year (up to 5 days)
Access to Private Medical Insurance
Health Cashback plan
Group life assurance scheme
Company pension scheme
Regular socials
Enhanced maternity and paternity leave schemes
Flexible and hybrid working
Bucket list scheme - an opportunity to experience a life dream