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Digital Platforms and AI Marketing Transformation, Vice President

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Citi

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Location:
Ireland , Dublin

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Category:
-

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Contract Type:
Employment contract

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Salary:

85600.00 - 128400.00 EUR / Year
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Job Description:

Reporting to the head of Digital Platforms & Transformation on the Brand, Innovation, and Content team, the successful candidate will be a hands-on expert responsible for both driving our Vertical AI transformation and establishing foundational best practices for our public-owned marketing sites. This role is perfect for a forward-thinking marketer who is passionate about leveraging cutting-edge AI to create business value while also building and maintaining a world-class, stable, and scalable digital infrastructure.

Job Responsibility:

  • Actively contribute to and execute the Vertical AI transformation roadmap, taking ownership of key workstreams and projects
  • Identify, research, and evaluate critical vertical Marketing AI tools and platforms
  • Design, manage, and execute strategic Proof of Concept (POC) projects to test and validate the business case for new AI-powered marketing capabilities
  • Drive the hands-on implementation and optimization of AI tools
  • Develop and manage frameworks to measure the performance and ROI of AI initiatives
  • Define, document, and implement foundational best practices for our public-facing, marketing-owned sites, focusing on performance, SEO, accessibility, security, and scalability
  • Act as a subject matter expert and steward for our digital platforms, including the upcoming Adobe Experience Manager (AEM) replatforming
  • Proactively monitor site health and performance, identify areas for improvement, and work with cross-functional teams to implement enhancements
  • Provide expert support and contribute directly to the AEM replatforming project, ensuring best practices are embedded from the start
  • Appropriately assess risk when business decisions are made

Requirements:

  • Demonstrable experience with or deep knowledge of AI's application in marketing (e.g., Generative AI, personalization engines, predictive analytics)
  • Hands-on experience with marketing automation, analytics, or AI-powered marketing tools is highly desirable
  • Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals
  • Digital experience and analytic background preferable
  • Experience working with creative agencies for creative development/understanding of the creative agency process
  • Highly capable in driving change and innovation to deliver growth
  • Strong understanding of the architecture and infrastructure of modern public-facing websites
  • Hands-on experience with enterprise-level Content Management Systems (CMS)
  • Solid understanding of web best practices, including technical SEO, performance optimization, and security
  • Proven ability to think strategically, analyze complex problems, and use data to make informed decisions and measure business impact
  • A proactive, self-starter with excellent project management skills and a track record of successfully delivering digital projects and initiatives
  • A strong collaborator with excellent communication skills, capable of working effectively with technical and non-technical teams to drive results
  • Bachelor’s/University degree, Master’s degree preferred

Additional Information:

Job Posted:
May 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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