This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are looking for a Digital Performance Specialist to strengthen our digital marketing efforts and help expand online visibility across Atlanta, Georgia. In this permanent role, you will support enrollment-focused campaigns, improve local search presence, and contribute to lead generation initiatives for a multi-location brand. The ideal candidate brings strong analytical thinking, a collaborative approach, and a passion for using digital channels to drive measurable results.
Job Responsibility
Drive digital marketing activities that improve brand visibility, support parent enrollment objectives, and contribute to franchise lead generation
Oversee and refine local business listing information across multiple locations to increase search visibility, website visits, and inbound inquiries
Assist with online reputation efforts by encouraging review growth, guiding response approaches, and helping resolve escalated feedback issues
Coordinate digital setup for newly opened locations, including business profile activation and local search readiness
Act as the first point of contact for routine digital marketing support requests, addressing standard needs and routing complex issues to appropriate partners
Track local digital performance metrics, identify patterns in results, and share actionable recommendations to improve campaign effectiveness
Collaborate with internal teams and external partners on website updates, testing efforts, and broader optimization projects
Create and maintain reference materials, guides, and training content that promote consistent digital marketing practices across the organization
Organize campaign and channel performance data to support reporting, planning, and strategic decision-making
Requirements
2+ years of experience in digital marketing or a closely related field
Familiarity with platforms such as Google Business Profile, Yext, SEMrush, Optimizely, FullStory, Mailchimp, Google Ads, and Google Analytics
Working knowledge of local search optimization and core digital marketing principles
Basic understanding of paid media, web analytics, email campaigns, or related digital channels
Strong analytical, organizational, and problem-solving abilities
Clear written and verbal communication skills with the ability to work effectively across teams
Bachelor’s degree preferred
Experience supporting franchise, multi-location, or distributed business models is preferred
Nice to have
Bachelor’s degree
Experience supporting franchise, multi-location, or distributed business models
What we offer
Medical, vision, dental, and life and disability insurance
Enrollment in company 401(k) plan (for contract/temporary professionals)