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We are looking for a Digital Performance Specialist to support the South American Markets by analyzing digital performance, optimizing lead management, and connecting insights across Marketing, Media, Platforms and Retail teams.
Job Responsibility:
Track digital KPIs (traffic, conversion, HVBs, leads, ROI/ROAS) on a daily basis, flagging risks and opportunities proactively
Turn data into actionable insights to improve conversion, media efficiency and UX, building clear narratives for presentations and executive reports
Contribute to KPI and model alignment across markets
Design and maintain dashboards and reporting tools for cross-functional teams, enabling real-time tracking and decision-making across marketing, sales and retail operations
Manage lead quality and conversion across funnels (GM, OnStar, GMF) using Salesforce and External Partners
Map local processes and ensure correct integration with systems and data platforms (e.g., Databricks, Salesforce)
Lead Salesforce adoption across markets and dealerships, ensuring end‑to‑end process consistency
Support troubleshooting of capture or integration issues
Ensure data accuracy and governance on Digital Performance dashboards
Act as a bridge between Analytics, Marketing, CRM, OnStar, GMF, and agencies
Participate in recurring performance and alignment meetings
Requirements:
Proven experience in Digital Analytics, CRM, or Digital Performance (regional/multi‑market a plus)
Hands‑on experience with Salesforce and lead management processes
Ability to translate data into clear business recommendations and executive narratives
Solid understanding of full‑funnel KPIs and media performance
Experience/Knowledge of Databricks or enterprise data platforms
Advanced Spanish and Intermediate English
Availability to work at São Caetano do Sul/SP
Nice to have:
Analytical and data-driven
Clear communication with technical and non‑technical audiences
Proactive ownership and prioritization
Strong stakeholder management across diverse teams and markets