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Digital Performance Specialist

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General Motors

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Location:
Brazil , São Caetano do Sul

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are looking for a Digital Performance Specialist to support the South American Markets by analyzing digital performance, optimizing lead management, and connecting insights across Marketing, Media, Platforms and Retail teams.

Job Responsibility:

  • Track digital KPIs (traffic, conversion, HVBs, leads, ROI/ROAS) on a daily basis, flagging risks and opportunities proactively
  • Turn data into actionable insights to improve conversion, media efficiency and UX, building clear narratives for presentations and executive reports
  • Contribute to KPI and model alignment across markets
  • Design and maintain dashboards and reporting tools for cross-functional teams, enabling real-time tracking and decision-making across marketing, sales and retail operations
  • Manage lead quality and conversion across funnels (GM, OnStar, GMF) using Salesforce and External Partners
  • Map local processes and ensure correct integration with systems and data platforms (e.g., Databricks, Salesforce)
  • Lead Salesforce adoption across markets and dealerships, ensuring end‑to‑end process consistency
  • Support troubleshooting of capture or integration issues
  • Ensure data accuracy and governance on Digital Performance dashboards
  • Act as a bridge between Analytics, Marketing, CRM, OnStar, GMF, and agencies
  • Participate in recurring performance and alignment meetings

Requirements:

  • Proven experience in Digital Analytics, CRM, or Digital Performance (regional/multi‑market a plus)
  • Hands‑on experience with Salesforce and lead management processes
  • Ability to translate data into clear business recommendations and executive narratives
  • Solid understanding of full‑funnel KPIs and media performance
  • Experience/Knowledge of Databricks or enterprise data platforms
  • Advanced Spanish and Intermediate English
  • Availability to work at São Caetano do Sul/SP

Nice to have:

  • Analytical and data-driven
  • Clear communication with technical and non‑technical audiences
  • Proactive ownership and prioritization
  • Strong stakeholder management across diverse teams and markets
  • Rigor in data quality, governance and consistency

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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