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This is a senior, hands-on leadership role in a complex B2B environment where digital isn’t just activity – it’s accountable for revenue. You’ll set the strategy and performance standards across paid media, SEO, social and ABM. You’ll lead a team, own agency relationships, and ensure every £ spent is tied back to pipeline and growth. No vanity metrics. Just outcomes.
Job Responsibility:
End-to-end digital demand strategy across regions
Paid, organic, social + ABM working as one engine
Channel performance, testing frameworks and optimisation
Budget allocation, ROI and media planning
SEO as a core growth lever (not an afterthought)
Agency management and accountability
Clear, commercial reporting to senior stakeholders
Requirements:
Proven experience driving pipeline through digital in B2B
Strong leadership across paid, SEO, social + ABM
Ability to balance strategy with hands-on performance ownership
Commercial mindset – you understand revenue, not just leads
Confidence challenging agencies and internal stakeholders