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Digital Optimisation Manager

barclays.co.uk Logo

Barclays

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Location:
United Kingdom , London

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Join us as a Digital Optimisation Manager and take ownership of all digital optimisation initiatives across Barclaycard Payments’ website. This is a hands-on role where you will lead and execute data-driven testing and personalisation strategies, ensuring measurable improvements in customer journeys and conversion rates. Your hands-on expertise in Adobe Target will be central to success. You will design, implement, and analyse tests using Adobe Target and related tools, driving performance through continuous optimisation.

Job Responsibility:

  • Hands-on delivery of digital optimisation and personalisation using Adobe Target
  • Lead and manage end-to-end testing projects: ideation, setup, execution, and analysis
  • Drive data-led decision-making to improve conversion and customer experience
  • Manage team sprints and Jira boards, ensuring timely delivery of priorities
  • Collaborate with stakeholders across regions
  • Coordinate an AEM team based in India, ensuring alignment and seamless delivery across regions
  • Oversee sprint planning and collaborate with stakeholders to deliver initiatives aligned with business objectives
  • Develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms
  • Development and implementation of digital marketing strategies
  • Collaboration with cross-functional teams
  • Development of compelling and targeted content for various marketing channels
  • Analysis of data to make informed decisions and optimize marketing strategies
  • Management of marketing technology platforms
  • Management and updating of digital marketing platform and channels

Requirements:

  • Adobe Analytics: Strong analytical capability to run reports, interpret data and derive actionable insights
  • AEM (Adobe Experience Manager): Working knowledge of content management tools
  • Technical awareness: Solid understanding of digital technology and optimisation tools
  • Commercial acumen: Ability to link performance levers to business outcomes
  • Organisational skills: Proven ability to manage sprint plans, Jira boards, and multiple priorities effectively
  • Stakeholder management: Experience in managing diverse stakeholders and delivering high-quality service

Nice to have:

  • Strategic thinking: Ability to identify high-impact testing opportunities for maximum ROI
  • Innovation: Creative approach to ideating and implementing testing strategies
What we offer:
  • Hybrid working
  • Structured approach to hybrid working with fixed 'anchor' days
  • Supportive and inclusive culture and environment
  • Commitment to flexible working arrangements
  • International scale offering variety, depth and breadth of experience
  • Chance to learn from a globally diverse mix of colleagues
  • Encouragement to embrace mobility

Additional Information:

Job Posted:
January 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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