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Join us as a Digital Optimisation Manager and take ownership of all digital optimisation initiatives across Barclaycard Payments’ website. This is a hands-on role where you will lead and execute data-driven testing and personalisation strategies, ensuring measurable improvements in customer journeys and conversion rates. Your hands-on expertise in Adobe Target will be central to success. You will design, implement, and analyse tests using Adobe Target and related tools, driving performance through continuous optimisation.
Job Responsibility:
Hands-on delivery of digital optimisation and personalisation using Adobe Target
Lead and manage end-to-end testing projects: ideation, setup, execution, and analysis
Drive data-led decision-making to improve conversion and customer experience
Manage team sprints and Jira boards, ensuring timely delivery of priorities
Collaborate with stakeholders across regions
Coordinate an AEM team based in India, ensuring alignment and seamless delivery across regions
Oversee sprint planning and collaborate with stakeholders to deliver initiatives aligned with business objectives
Develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms
Development and implementation of digital marketing strategies
Collaboration with cross-functional teams
Development of compelling and targeted content for various marketing channels
Analysis of data to make informed decisions and optimize marketing strategies
Management of marketing technology platforms
Management and updating of digital marketing platform and channels
Requirements:
Adobe Analytics: Strong analytical capability to run reports, interpret data and derive actionable insights
AEM (Adobe Experience Manager): Working knowledge of content management tools
Technical awareness: Solid understanding of digital technology and optimisation tools
Commercial acumen: Ability to link performance levers to business outcomes
Organisational skills: Proven ability to manage sprint plans, Jira boards, and multiple priorities effectively
Stakeholder management: Experience in managing diverse stakeholders and delivering high-quality service
Nice to have:
Strategic thinking: Ability to identify high-impact testing opportunities for maximum ROI
Innovation: Creative approach to ideating and implementing testing strategies
What we offer:
Hybrid working
Structured approach to hybrid working with fixed 'anchor' days
Supportive and inclusive culture and environment
Commitment to flexible working arrangements
International scale offering variety, depth and breadth of experience
Chance to learn from a globally diverse mix of colleagues