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Digital Officer

United Kingdom, Bracknell · Job Posted December 07, 2025
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Job Description

Continuously improve our digital presence by optimising web content, automation, and user experience across all digital channels. Champion the development of personalised, data-driven journeys through email, SMS, and web platforms, ensuring an engaging and accessible experience for members and stakeholders. By using analytics, testing, and user feedback, drive continuous improvement and innovation across CIOB’s digital ecosystem.

Job Responsibility

  • Acting as the email and SMS user experience (UX) best-practice champion and go-to person for the latest email trends (in technology, personalisation and content), assisting users throughout the business
  • Leading the development, implementation and continuous improvement of email/SMS policies, guidelines and best-practice guides in support of the overall strategic goals of the organisation
  • Leading the continuous improvement of website performance, usability, and content effectiveness to enhance overall user engagement and conversion
  • Championing best practices for data handling in email and SMS automation with a particular awareness of GDPR
  • Working closely with the Data team to integrate and ensure the smooth operation of CRM and email/SMS communication systems
  • Providing training and guidance on CMS/portal usage, analytics interpretation, and digital content strategies to help teams achieve their goals
  • Managing and responding to service desk ticket requests related to web content updates, technical issues, and digital improvements, ensuring timely resolution and clear communication with stakeholders

Requirements

  • A strong background with email automation systems
  • Experienced using CRM, CMS and email marketing platforms
  • Good all-round communications skills with a high standard and proven experience of internal and external stakeholder engagement and management
  • Experienced in designing and implementing automated customer journeys driven by transactional and behavioural triggers
  • Good understanding of data privacy regulations, including GDPR compliance and consent management best practices
  • Adept at cross-functional collaboration, working effectively with developers, partners, and data teams to optimise tools, workflows, and reporting processes
  • Proven data manipulation and interrogation
  • The ability to work under your own initiative, delivering feedback to internal customers and suggesting improvements where relevant

What we offer

  • 25 days holiday (rising to 29 with service) plus bank holidays, a birthday day off, and Christmas closure
  • Private pension scheme with employer contributions and free pension advice
  • Private medical insurance (includes Online GP and Wellbeing Assistance) and a Health Cash Plan (includes dental and optical cashback)
  • Enhanced family-friendly policies and life assurance
  • Access to resources supporting wellbeing, including an Employee Assistance Programme and mental health first aiders
  • Learning and development tailored to your career growth

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