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Continuously improve our digital presence by optimising web content, automation, and user experience across all digital channels. Champion the development of personalised, data-driven journeys through email, SMS, and web platforms, ensuring an engaging and accessible experience for members and stakeholders. By using analytics, testing, and user feedback, drive continuous improvement and innovation across CIOB’s digital ecosystem.
Job Responsibility:
Acting as the email and SMS user experience (UX) best-practice champion and go-to person for the latest email trends (in technology, personalisation and content), assisting users throughout the business
Leading the development, implementation and continuous improvement of email/SMS policies, guidelines and best-practice guides in support of the overall strategic goals of the organisation
Leading the continuous improvement of website performance, usability, and content effectiveness to enhance overall user engagement and conversion
Championing best practices for data handling in email and SMS automation with a particular awareness of GDPR
Working closely with the Data team to integrate and ensure the smooth operation of CRM and email/SMS communication systems
Providing training and guidance on CMS/portal usage, analytics interpretation, and digital content strategies to help teams achieve their goals
Managing and responding to service desk ticket requests related to web content updates, technical issues, and digital improvements, ensuring timely resolution and clear communication with stakeholders
Requirements:
A strong background with email automation systems
Experienced using CRM, CMS and email marketing platforms
Good all-round communications skills with a high standard and proven experience of internal and external stakeholder engagement and management
Experienced in designing and implementing automated customer journeys driven by transactional and behavioural triggers
Good understanding of data privacy regulations, including GDPR compliance and consent management best practices
Adept at cross-functional collaboration, working effectively with developers, partners, and data teams to optimise tools, workflows, and reporting processes
Proven data manipulation and interrogation
The ability to work under your own initiative, delivering feedback to internal customers and suggesting improvements where relevant
What we offer:
25 days holiday (rising to 29 with service) plus bank holidays, a birthday day off, and Christmas closure
Private pension scheme with employer contributions and free pension advice
Private medical insurance (includes Online GP and Wellbeing Assistance) and a Health Cash Plan (includes dental and optical cashback)
Enhanced family-friendly policies and life assurance
Access to resources supporting wellbeing, including an Employee Assistance Programme and mental health first aiders
Learning and development tailored to your career growth
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