Job Description
Do you get excited when you see data patterns that unlock better customer experiences? Are you someone who loves the challenge of optimising digital touchpoints to drive conversion while making IKEA more accessible for the many? About this work area The Omni Area is IKEA's strategic retail function responsible for delivering seamless, integrated shopping experiences across all customer touchpoints whether that is physical stores, e-commerce, pick-up points, and delivery services. This function bridges online and offline operations, ensuring customers can browse, purchase, and collect products through whichever channel suits them best. The Omni Area's core objective is to make IKEA more accessible, convenient, and affordable to customers across Australia and New Zealand, leveraging data-driven insights to optimise channel integration and enhance the end-to-end customer journey. As the Digital Merchandising Specialist (Country Site Merchandising Specialist internally), you will be at the heart of our digital customer experience, ensuring the seamless execution of merchandising and range activities across all digital channels, including app, web, and social commerce. You'll be a detail-oriented, performance-driven specialist who: • Ensures timely implementation of range and merchandising plans, including setting up product launches, campaigns, and seasonal activities based on the commercial calendar • Regularly updates and optimizes onsite search terms and filters to improve show ability, buy ability, and relevance, ensuring alignment with customer needs and market trends • Builds and implements A/B tests for digital customer meeting points, documenting setup, tracking results, and providing data-driven insights for continuous improvement • Pulls reports on KPIs such as conversion rates, search behaviour, and add-to-basket performance, identifying patterns and sharing actionable insights with the team • Executes updates for product descriptions, images, and localisation with the content team to ensure consistency and relevance across digital touchpoints, meeting local market needs
