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As our Digital Merchandiser, you'll play a pivotal role working with LWC’s online catalogue of 10,000 products to ensure the accurate and timely setup of products, variants, collections, and promotional activity, ensuring all content is good quality, complete, consistent, and optimised for conversion, utilising Product Information Management (PIM) software. Working closely with the wider commercial and buying teams, the Digital Merchandising Executive supports the execution of the trading and marketing plans by maintaining exceptional product data standards and ensuring a seamless on-site journey. A strong attention to detail, a customer-first mindset, and a commitment to operational excellence are essential to maintaining a reliable and engaging digital experience.
Job Responsibility:
Liaising with the buying teams and external brand owners to ensure quality, up-to-date copy and digital assets are available for new and existing products
Being responsible for checking online-related product data for new products entering the business, and signing off to go live on our digital channels
Populating product data into the Pimberly Product Information Management (PIM) system and online platforms
Conducting product data audits and cleansing existing product data, liaising with other teams where appropriate
Investigating queries relating to product data inconsistencies or missing information
Using Adobe Photoshop to lightly edit product imagery (cropping, resizing, removing shadowing, etc) and produce online imagery for promotional codes
Optimise site navigation, taxonomy, and category pages to improve product discoverability and user experience
Ensuring product data is displayed effectively across all online platforms, optimised for customers and SEO, and suggesting areas for improvement
Handling volumes of product data for reporting, importing and exporting via Excel
Managing the digital mailbox and providing admin support to the Marcomms team
Create and publish supporting content such as blogs and guides to enhance campaigns, education, and SEO for the LWC website
Assisting in the execution of ad-hoc projects within the business
Requirements:
Strong literacy, communication skills, and attention to detail
Competent with Excel (vlookup and IF formulae) and other IT systems
Experience in a similar online Merchandising or e-commerce role
Experience with basic image editing
Experience with a PIM system and e-commerce software
Nice to have:
Enthusiastic about what they do
Passion for drinks
Familiar with Product Information Management platforms like Pimberly
What we offer:
Additional 10% annual bonus
Opportunities to attend trade shows, portfolio tastings, and industry events
Staff discount on our drinks portfolio
Ongoing professional development in a fast-paced, growing business