Digital Merchandising Channel Associate

• Responsible for the digital activation strategy across Instacart, Walmart, and other e-Retailers, including display and search spend allocation, targeting, creative strategy, and integration with national campaigns
• Set benchmarks, monitor performance, and generate insights to optimize digital programs
• Support execution of digital strategies, coordinating with agencies and internal teams to ensure campaigns are on brand and meet performance objectives
• Partner with the Marketing Home, Brand, and eCommerce teams to ensure digital activations are aligned with overall brand and portfolio strategies
• Ensure content assets (product descriptions, images, and related materials) are updated and consistent across all digital platforms, including D2C, Amazon, and e-Retailers
• Monitor and align pricing and promotional activities across channels (Amazon, D2C, e-Retail, etc.) to ensure consistency and adherence to brand guidelines
• Track category trends, competitive activity, and consumer behaviour to provide insights that support portfolio development and digital strategy
• Assist in broader portfolio strategy projects
• Oversee POs, budget administration, vendor setup, and invoice management to support the Home Marketing team's operational and financial needs

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2-3 years of solid digital marketing experience (in CPG or retail, with sponsored search and PDP experience)
• Hands-on, proactive, able to work cross-functionally with brand and e-commerce teams, and skilled at internal coordination
• Familiarity with InstaCart and performance tools (Flywheel, Nielsen, Numerator)
• Strong project management, analytical, and cross-functional collaboration skills
• Knowledge of digital merchandising and online shopper behavior

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan