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Toolstation is on an exciting digital transformation journey, creating a truly compelling and convenient proposition for our omni-channel business. Our goal is to empower customers to shop how they want and when they want, delivering an exceptional online experience. Join us and be a pivotal part of this exciting growth! As a Digital Merchandiser, you will be instrumental in driving digital performance by optimising our online product presentation, navigation, and search functionality. Using data insights, you will improve product discoverability and the overall customer experience. You will work closely with the Digital Merchandising Manager and collaborate across digital teams to implement strategic changes, contributing to improved customer journeys, conversion, and the delivery of category sales targets.
Job Responsibility
Support the execution of the digital merchandising strategy to contribute to sales growth and enhanced customer experience
Optimise product presentation, navigation, on-site search, and product hierarchy to boost discoverability and conversion
Analyse website data, customer behaviour, and category sales performance to identify opportunities and implement improvements
Continuously improve product listing quality, ensuring content, imagery, and categorisation meet agreed standards and drive conversion
Take responsibility for category site performance, analysing trading conditions, and taking actions to optimise conversion and support key financial metrics
Manage two junior merchandisers, providing guidance, coaching and development opportunities
Collaborate with cross-functional teams, including UX/UI, data analytics, campaigns, and commercial teams, to deliver site improvements
Proactively identify and resolve live-site issues, prioritising fixes based on customer impact and trading performance
Support the execution and on-site implementation of A/B tests, using outcomes to inform improvements across mobile and web
Deputise for the Digital Merchandising Manager when required, supporting daily priorities and projects
Requirements
Minimum 3+ years' experience in digital merchandising or ecommerce trading, ideally within a fast-paced retail environment
Proven experience in on-site merchandising, including product placement, category management, and the optimisation of navigation and search
Strong commercial awareness, with ability to interpret trading performance and take data-led actions to improve conversion
Experience using merchandising and analytics tools for optimisation and reporting
Strong organisational skills and attention to detail
A collaborative mindset, with experience working cross-functionally with wider digital teams
Analytical: Ability to interpret data and make timely, considered recommendations
Customer Centric: Passionate about the Toolstation customer experience and committed to delivering a high quality of service
Detail Orientated: Thorough and accurate in all areas of work
Drive and Motivation: Focuses on desired outcomes, takes ownership, and gets the job done
Nice to have
Experience in people management is preferred, but not essential