Digital Media Strategist/Planner Jobs

Pinckney Hugo Group

Location:
United States, Syracuse ▼
Rochester

Category:
-

Contract Type:
Not provided

Salary:

75000.00 - 85000.00 USD / Year

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Job Description:

We’re looking for a talented Digital Media Strategist/Planner to join our growing Media Team at PHG! As a Digital Media Strategist, you’ll be responsible for overseeing the digital planning process for 3–5 key accounts. You’ll play a vital role in ensuring campaigns deliver measurable outcomes and meet performance KPIs across platforms and tactics. Success in this role requires both a deep understanding of the client's business and how digital media drives business results. This is a client-facing position. This position reports into the SVP of Media.

Job Responsibility:

Develop omnichannel digital media strategies and plans that align with client goals and objectives
Design robust media frameworks and define clear, actionable KPIs
Present and defend your strategic recommendations with confidence and clarity
Collaborate with platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations
Plan and execute across Google Ads, LinkedIn, Programmatic, and Content Syndication channels
Build and deliver clear, compelling media plan presentations for both internal and client teams
Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization
Translate performance data into strategic insights and actionable recommendations
Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation
Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders
Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation

Requirements:

3+ years of experience planning and buying digital media across a range of platforms
Hands-on experience buying within paid social, Google Ads or programmatic platforms
Experience working with analytics, attribution and measurement tools
Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)
Paid Social and Shopper Marketing experience are strong pluses

Nice to have:

Certifications in Google Ads, Analytics, or Paid Social platforms
CRM experience
Outstanding organizational skills
Strong detail management
Excellent written and verbal communications ability
Ability to work independently and as part of a team

What we offer:

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect

Additional Information:

Job Posted:
December 11, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Digital Media Strategist/Planner