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Digital Media Strategist/Planner

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Pinckney Hugo Group

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Location:
United States , Syracuse ▼

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Category:
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Contract Type:
Not provided

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Salary:

75000.00 - 85000.00 USD / Year
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Job Description:

We’re looking for a talented Digital Media Strategist/Planner to join our growing Media Team at PHG! As a Digital Media Strategist, you’ll be responsible for overseeing the digital planning process for 3–5 key accounts. You’ll play a vital role in ensuring campaigns deliver measurable outcomes and meet performance KPIs across platforms and tactics. Success in this role requires both a deep understanding of the client's business and how digital media drives business results. This is a client-facing position. This position reports into the SVP of Media.

Job Responsibility:

  • Develop omnichannel digital media strategies and plans that align with client goals and objectives
  • Design robust media frameworks and define clear, actionable KPIs
  • Present and defend your strategic recommendations with confidence and clarity
  • Collaborate with platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations
  • Plan and execute across Google Ads, LinkedIn, Programmatic, and Content Syndication channels
  • Build and deliver clear, compelling media plan presentations for both internal and client teams
  • Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization
  • Translate performance data into strategic insights and actionable recommendations
  • Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation
  • Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders
  • Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation

Requirements:

  • 3+ years of experience planning and buying digital media across a range of platforms
  • Hands-on experience buying within paid social, Google Ads or programmatic platforms
  • Experience working with analytics, attribution and measurement tools
  • Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)
  • Paid Social and Shopper Marketing experience are strong pluses

Nice to have:

  • Certifications in Google Ads, Analytics, or Paid Social platforms
  • CRM experience
  • Outstanding organizational skills
  • Strong detail management
  • Excellent written and verbal communications ability
  • Ability to work independently and as part of a team
What we offer:
  • Hybrid work – split your week between working in our office or at home
  • Generous PTO policy, including flex time
  • Paid parental leave
  • Medical, vision, dental benefits
  • Resources for savings and investments such as our 401(k) plan with company match
  • Company-sponsored events and swag
  • Dog friendly work environment
  • Opportunities to learn, develop, network, and connect

Additional Information:

Job Posted:
December 11, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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